by Rola Tassabehji December 28, 2015 Follow @YPODecember 28, 2015 After decades of research on successful startup formulas, the odds are still against new entrepreneurs. Recent findings from Harvard Business School estimate that 75 percent of all startups fail; however the process of starting a company can be less risking by following the “lean startup … Continue reading How to Make Startups Less Risky
by Lisa Fernow December 28, 2015December 28, 2015 I have been working with a really cool startup lately to help them develop their first formal marketing plan, and the first question we had to address was, “who should we target?” Defining your target audience correctly when innovating in the market is life-or-death important. Not only … Continue reading Four Must Answer Questions For Startups And Target Audiences
by Larry Alton December 12, 2015 Follow @larryalton3December 12, 2015 Even though these days, the use of email is less widespread among businesses than it was in the past, it remains a highly lucrative marketing tool. Email especially works for companies that are looking to raise awareness of their brand. Businesses of all types continually … Continue reading Email Marketing Dos and Don’ts for Startups
by Mason Pelt December 12, 2015 Follow @masonpeltDecember 12, 2015 We’re coming upon the end of the year and a lot of people are planning to take the next steps toward starting a company. I can’t back that with statistics, but as a guy running a marketing agency, I’ve been having a lot of meetings … Continue reading 5 Pieces of Etiquette for Startups Approaching Advisors
by Michael Wight December 9, 2015December 9, 2015 Social media is extremely widespread and is penetrating every corner of the world at a record speed. It has been projected that by 2016, the total number of worldwide social media users would be 2.13 billion. An average American spends about 37 minutes every day on social … Continue reading How Can Startups Use Social Media To Win
by Chris Lake December 7, 2015 Follow @DigitalDockUKDecember 7, 2015 Increasing brand awareness is essential for a business, particularly for a startup eager to have a successful launch. Just how to stand out from the crowd is a difficulty many face and struggle with, despite there being a low-key, effective medium, ignored by the majority … Continue reading Ultra Direct Marketing For Startups
by Savino Longo November 20, 2015November 20, 2015 Before joining Kapost, I spent two years as a marketing manager at a world renowned company with over 40,000 employees worldwide—a goliath in its industry. When my former colleagues heard that I was leaving to join a startup many said, “You have a lot of ideas that … Continue reading What Corporations Can Learn From Startups
by Mark Lerner November 11, 2015 Follow @LernerMarkNovember 11, 2015 It’s been a few years since the first few “Uber for X” startups broke Silicon Valley, but if I’ve noticed anything, it’s that the trend has nowhere near slowed down. In fact, since Uber’s multi-billion dollar valuation has only increased over the past five years, … Continue reading 6 Startups That Are Out-Ubering Uber
Shellye Archambeau November 6, 2015 It’s that time of the year again. While many are looking forward to the holiday season and counting down to the end of the year, businesses are engaged in the planning process for next year. No matter the size of your business, now is a great time to reflect on the … Continue reading Four Strategies for Startups to Finish the Year Strong
Brittany BergerOctober 26, 2015 Your first customers are your most important ones. They’re there with you from the beginning. They’re the ones that see you at your worst and watch you grow. And that makes them invested. They’ll often become your most loyal and vocal advocates. Because they’ve been there the whole time. Like the … Continue reading How to Find Your Startup’s First Customers on Social Media
