by Lucas Miller May 6, 2016 Follow @EchelonCopyMay 6, 2016 Running a startup is no small feat. Seriously, there’s a reason most studies have found that between 80 and 90 percent of startups fall flat on their faces within a few months or years of having been launched—it’s really hard work. From regularly dealing with … Continue reading 4 Tips for Landing Your Startup’s Finest Sales Prospect
by David Kiger May 3, 2016 Follow @davidkigerMay 3, 2016 New small business owners will naturally want to have a robust online presence. Sales and marketing can play a significant online role in a startup’s success. But as we all know, there are potential dangers lurking around the Web. Take this stat from The … Continue reading Online Dangers Can Disrupt a Startup’s Success
by Wendy Marx April 19, 2016 Follow @wendymarxApril 19, 2016 No matter how awesome your startup, you’re facing a daunting task — getting exposure. The right combination of perfect timing, customer demand, and knockout marketing for startups is hard enough to come by. Getting known can be tough enough for an existing business. But when … Continue reading Marketing for Startups: 10 Tips to Get Killer Exposure
by Eric Wall April 4, 2016 Follow @equivityvaApril 4, 2016 Ugh, another business trip. Waking up before dawn to go to the airport, squeezing into a coach seat, running into a business meeting, going back to the hotel, grabbing a quick bite of bad food, working until midnight to prepare for the next day’s meeting, … Continue reading Tips for Startups and Entrepreneurs to Travel on a Budget
by Kirill Kniazev March 9, 2016 Follow @kirill_kniazevMarch 9, 2016 There was a great question recently posted on reddit, about how to get into digital marketing. Here is the very simplified guide on how to get started: Today’s marketing world is about digital marketing. The good thing about digital marketing is, you can pretty much … Continue reading The Ridiculously Easy Guide to DIY Digital Marketing for Small Business and Start-ups
by Adam Steinberg February 18, 2016 Follow @adams472February 18, 2016 “Altogether too often, people substitute opinions for facts and emotions for analysis.” – Only the Paranoid Survive As a startup, you’re constantly getting new data and feedback from the market. Every day, it seems like you have discovered something new about your business. It’s incredibly … Continue reading Startups: Don’t Overreact to Dots
by Anna Rodriguez February 13, 2016 Follow @annrodriguez021February 13, 2016 First impressions last. This is entirely true especially when you talk about a user’s first experience with a digitally-inclined startup products. It’s make or break right at the start, and the start falls under the realm of UX design, where relevant web developer skills matter … Continue reading 12 Staggering Reasons Why Startups Fail Their User Experience
by Andy Beohar February 8, 2016 Follow @sevenatomsbuzzFebruary 8, 2016 LinkedIn has proven itself as one of the most effective platforms for generating leads and sales, and it’s easy to see why. Combining all of the social connectivity features of other media platforms with a focus on users’ professional lives means being able to identify … Continue reading 4 Next Level LinkedIn Marketing Tips for SaaS Startups
by Lucas Miller February 3, 2016 Follow @EchelonCopyFebruary 3, 2016 Were you ever involved in Boy Scouts? If so, you might recall having recited the following a time or two: “A Scout is trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean and reverent.” Not a bad motto to live by, right? That … Continue reading 4 Easy-to-Implement Tips for Startups Looking to Save Money
by Kayla Matthews January 30, 2016 Follow @KaylaEMatthewsJanuary 30, 2016 Your new startup may not have the same nationwide reach as a major brand like American Apparel or Kraft Foods, but that doesn’t mean your social media presence is any less important than theirs. If anything, social media is even more critical for you, and … Continue reading 3 Ways to Rock Social Media for Startups
