by Joel Goldstein January 5, 2016 Follow @joelgoldsteinJanuary 5, 2016 From securing investments, finding the right distributors and hiring the perfect team, being a startup entrepreneur means wearing many different hats. Here are five roles every entrepreneur can expect to play in their startup: The Cheerleader. The leader of a startup must have the skills … Continue reading 5 Roles Every Startup Entrepreneur Must Play
by Kirill Kniazev January 5, 2016 Follow @kirill_kniazevJanuary 5, 2016 You’re thinking it’s time to hire a marketing person or team to start getting some new leads in the door and expand your business. This could be, in a lot of ways, a turning point for the business – a make it or break it … Continue reading Hiring a Marketing Team for Your Small Business or Startup? Ask Yourself These Six Critical Questions First!
by Tim Matthews January 3, 2016 Follow @timmatthewssvJanuary 3, 2016 I was recently at a tech marketing conference in San Francisco, and I once again heard a line from a founder that made me sigh. The trope used to make me groan, but I’ve heard it so often that now I merely sigh and shake … Continue reading Startup Companies That Say They Do No Marketing Are Full of It
by Chris Lake December 19, 2015 Follow @DigitalDockUKDecember 19, 2015 Our business landscape is being revolutionised like never before. Online purchasing has changed the game and any company that does not have a multi-channel offering will slowly die. The speed of change and resulting inflexibility, especially from large companies, has left former powerhouse retailers struggling … Continue reading On Startup Saviors
by BusinessVibes December 14, 2015 Follow @businessvibesDecember 14, 2015 What started out as a photo-sharing app for social networking has now quickly become one of the most powerful brand-building tools available and used by many different businesses. Many restaurants and retailers like travel agents are successfully using Instagram marketing and if you are a business … Continue reading Brand Building Tools: Why Your Small Business Startup Needs to Use Instagram
by Stephen Croome December 10, 2015December 10, 2015 Over the last decade, I have spent 4 years working for marketing agencies driving direct sales for clients and the most recent 4 years working with startups to generate leads. I have managed to boil my lead generation flow down to a smooth, always-on, scalable system that … Continue reading How To Build A Lead Generation Machine At A Startup
by Joel Goldstein December 8, 2015 Follow @joelgoldsteinDecember 8, 2015 Congratulations, you’ve launched a startup! Now what? It’s time to get your name in the press, but on a small startup-sized budget, is this possible? Absolutely! Here are some tips on getting free press for your startup: Use free tools. So, you’ve written a press … Continue reading Get Free Press For Your Startup Now!
by Debra Carpenter December 7, 2015 Follow @hello_itsdebDecember 7, 2015 While discussing a friend’s budding business recently, he said something bold that stood out to me: “I think this product will be one that makes people say, ‘Shut up and take my money’ when they see it.” He was confident in what he’s going to … Continue reading Need Cash For Your Startup? Try Winning It
by Joel Goldstein December 1, 2015 Follow @joelgoldsteinDecember 1, 2015 Are you contemplating launching a startup to pursue your passion but worried about possibly failing? Prepare for the rocky road ahead by understanding these five hurdles you will have to overcome: Poor Marketing. Of course as a startup, you want to get your brand out … Continue reading 5 Hurdles to Overcome When Launching a Startup
by Nicole Boyer December 1, 2015 Follow @nicoleboyernrDecember 1, 2015 Understanding Your Customer Before you can create a marketing strategy that works, you will need to identify your target customer. Your target customer is the person who is most likely to purchase your products or services, and who is most likely to establish a relationship … Continue reading A Quick Guide to Creating a Startup Marketing Strategy
