Twitter has reportedly refused to pay its Google Cloud contract Igor Bonifacic @igorbonifacic More platform instability could be in Twitter’s near future. In 2018, Twitter signed a $1 billion contract with Google to host some of its services on the company’s Google Cloud servers. Platformer reports Twitter recently refused to pay the search … Continue reading Twitter has supposedly started paying its Google Cloud bill again
By Kim Kelly June 15, 2023 Last week, an upstart digital publication called Business Outsider nabbed its first big White House scoop. Reporter Bryan Metzger didn’t have to lurk around the Rose Garden or muscle his way into a briefing room to get the story, though, because he and his coworkers—and a Biden administration … Continue reading 2023’s summer of strikes is scoring wins for workers—and its just getting started
Channel groups are rules-based definitions of website’s traffic sources that let you monitor the performance of those sources. Constantine von Hoffman on November 2, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to … Continue reading Channel groups: Getting started with Google Analytics 4
Here’s how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing. Stacey Ackerman on October 27, 2022 Today we’ll dive into the Stakeholder role. Of course, the role of Stakeholder is not new to agile marketing, however, it’s not explicitly talked about … Continue reading Stakeholders: Getting started with the Agile Marketing Navigator
This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property. Constantine von Hoffman on October 24, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google … Continue reading GA4 Setup Assistant part 2: Getting started with Google Analytics 4
The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly. Constantine von Hoffman on October 17, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is … Continue reading GA4 Setup Assistant part 1: Getting started with Google Analytics 4
A Practice Lead ensures that an agile team has the skills, tools and assets it needs to be effective. Stacey Ackerman on October 13, 2022 Today we’ll dive into the Practice Lead role. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks. Here’s how we describe this … Continue reading Practice Lead: Getting Started with the Agile Marketing Navigator
By Kaitlyn McInnis September 25, 2022 Looking to enhance your social media presence and grow your following quickly and efficiently? Going live on TikTok–like most social media platforms–is one of the best ways to engage with your followers in real-time while ensuring your face or brand circulates on the platform. When … Continue reading How to go live on TikTok: Everything you need to know to get started
In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted. Constantine von Hoffman on October 10, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide … Continue reading Events and Conversions — Getting started in Google Analytics 4
Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. Greg Kihlstrom on October 7, 2022 This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported … Continue reading 4 critical platforms to support customer journey orchestration: Getting started on CJO
