Tag Archives: Started

Channel groups: Getting started with Google Analytics 4

Channel groups are rules-based definitions of website’s traffic sources that let you monitor the performance of those sources. Constantine von Hoffman on November 2, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to … Continue reading Channel groups: Getting started with Google Analytics 4

Stakeholders: Getting started with the Agile Marketing Navigator 

Here’s how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing. Stacey Ackerman on October 27, 2022 Today we’ll dive into the Stakeholder role. Of course, the role of Stakeholder is not new to agile marketing, however, it’s not explicitly talked about … Continue reading Stakeholders: Getting started with the Agile Marketing Navigator 

GA4 Setup Assistant part 2: Getting started with Google Analytics 4

This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property. Constantine von Hoffman on October 24, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google … Continue reading GA4 Setup Assistant part 2: Getting started with Google Analytics 4

GA4 Setup Assistant part 1: Getting started with Google Analytics 4

The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly. Constantine von Hoffman on October 17, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is … Continue reading GA4 Setup Assistant part 1: Getting started with Google Analytics 4

How to go live on TikTok: Everything you need to know to get started

  By Kaitlyn McInnis September 25, 2022 Looking to enhance your social media presence and grow your following quickly and efficiently? Going live on TikTok–like most social media platforms–is one of the best ways to engage with your followers in real-time while ensuring your face or brand circulates on the platform.       When … Continue reading How to go live on TikTok: Everything you need to know to get started

4 critical platforms to support customer journey orchestration: Getting started on CJO

Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. Greg Kihlstrom on October 7, 2022 This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported … Continue reading 4 critical platforms to support customer journey orchestration: Getting started on CJO

Supporting Cast: Getting started with the Agile Marketing Navigator 

This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies. Stacey Ackerman on October 6, 2022 Today we’ll dive into the Supporting Cast role. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks. … Continue reading Supporting Cast: Getting started with the Agile Marketing Navigator 

Customized insights: Getting started with Google Analytics 4

GA4’s automated insights detect unusual changes in your data; custom insights can track your KPIs. Constantine von Hoffman on October 3, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, … Continue reading Customized insights: Getting started with Google Analytics 4