Tag Archives: Start

Why mobile marketers need to start measuring ROI right now

Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement. Shani Rosenfelder on March 3, 2017   Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its … Continue reading Why mobile marketers need to start measuring ROI right now

Why You Shouldn’t Use Your Marketing Experience to Start an Agency

Jared Gardner — March 3, 2017 Follow @digagardner— March 3, 2017 I’ve worked in digital marketing, and more specifically SEO, since 2013. As any young professional does, I’ve often contemplated where I want to see my career go, and what business ventures will promote a successful and happy life. My old client contacts, ex-coworkers, and … Continue reading Why You Shouldn’t Use Your Marketing Experience to Start an Agency

Should You Start a Hardware or Software Business?

Phil Morettini — February 9, 2017 Follow @TechnologyGuy— February 9, 2017 Much of my consulting practice centers on working with software-based companies. But I have substantial hardware market experience as well, so I also work with hardware companies. Hardware vs software business models is something that you don’t often see a lot of debate about. … Continue reading Should You Start a Hardware or Software Business?