Tag Archives: Star

North Star goals for category leaders: First-party customer view

Leadership Skills

Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy. Greg Kihlstrom on January 30, 2023 This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found … Continue reading North Star goals for category leaders: First-party customer view →

North Star goals for category leaders: One-to-one, omnichannel personalization

Omni-Channel

While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them. Greg Kihlstrom on January 12, 2023 This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical … Continue reading North Star goals for category leaders: One-to-one, omnichannel personalization →

The New Age of Ads: How Social Media Micro-Targeting Can Make You a Star

Social Media Advertisement

Ivan Ivanov — December 7, 2017 — December 7, 2017 Facebook and Twitter are currently vowed with controversy with regard to their microtargeting advertising. Going as far as deleting data tied to the case, the social networking behemoths have reportedly helped Russian individuals swing the US 2016 Presidential elections by allowing them to run highly … Continue reading The New Age of Ads: How Social Media Micro-Targeting Can Make You a Star →

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