September 19, 2025 How to make decisions you can stand behind regardless of the outcome In April, when Duolingo’s CEO, Luis von Ahn, announced the company was going “AI-first,” he wasn’t just making a strategic decision. He was stepping into a spotlight few leaders envy. The decision was bold. The backlash was immediate and unexpected. … Continue reading How to make decisions you can stand behind regardless of the outcome
AI isn’t replacing writers — it’s making them more important. Expertise, point-of-view and foundational SEO techniques are still the keys to content. Constantine von Hoffman on May 16, 2025 The AI wave hitting digital marketing is filled with slop – AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters … Continue reading How to make your content stand out in the ocean of AI slop
January 30, 2025 3 ways to adapt your job search to stand out according to a LinkedIn expert The shifting job market, influenced by more competition and the growth of AI, has made old strategies less effective. Here’s what works. BY Catherine Fisher Nearly three in five people worldwide—a significant 58%—plan to look for a new … Continue reading 3 ways to adapt your job search to stand out according to a LinkedIn expert
The FTC declares hashing isn’t a foolproof privacy measure. Here’s what this stance means for the industry’s future. Angelina Eng on August 23, 2024 On July 24, 2024, the U.S. Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that … Continue reading Why the FTC’s stand on hashing is a wake-up call for digital advertisers
July 09, 2024 Etsy is using humans to stand out in an AI-obsessed world Etsy’s new brand campaign aims to differentiate its shopping from the mass-production of Amazon and Shein. BY Jeff Beer Depending on your outlook, we may be on the cusp of an AI-fueled revolution or robot overlord apocalypse. Either way, our technological future … Continue reading Etsy is using humans to stand out in an AI-obsessed world
April 02, 2024 How the most innovative nonprofits stand out—and succeed—in such a crowded field A focus on mission, values, and demographics is key to any successful nonprofit. BY Kristin Toussaint There are upwards of 1.7 million nonprofit organizations across the country. But that figure includes everything from public foundations to private charities to your hometown’s … Continue reading How the most innovative nonprofits stand out—and succeed—in such a crowded field
By Chris Stokel-Walker December 06, 2023 Investor interest in generative AI startups remains high, with more than $21 billion plowed into companies in the first nine months of this year, according to Pitchbook. And xAI, the AI company founded by Elon Musk, wants to add significantly to that total. xAI aims to raise up … Continue reading Elon Musk’s xAI wants to raise $1 billion. But can his AI company stand out?
By Jeff Beer May 07, 2023 The role of culture in the business of brands cannot be overstated. It’s the reason that Rihanna is not only one of the world’s biggest music superstars, but also founder of a leading beauty brand. It’s how Doja Cat helped Taco Bell sell more than 20 million Mexican … Continue reading If brands don’t stand for something, they’re talking to no one
10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out ValueWalk / 10 Nov 2022 The upcoming holiday season is not only an important time for consumers, but for small businesses, it’s a time to showcase their best marketing efforts to help them stand out among their direct competitors. During this … Continue reading 10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out
71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show
