Tag Archives: Stack

Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack

Relationship Development

How Josh Dzime-Assison helped build a martech stack to support a new reselling model. Meg Ryan on February 23, 2021 “I haven’t had a ‘real job’ since I was 18 or 19. I’ve always been working different businesses, trying to figure out my path,” said Josh Dzime-Assison, CMO of the reselling platform Vendoo and self-described … Continue reading Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack →

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies

B2B Marketing

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies by Ray Schultz , Columnist, January 8, 2021 B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2.  Of the … Continue reading Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies →

4 Mistakes to Avoid When Integrating Systems into Your Tech Stack

Technology

Brent Worley December 22, 2020 If your organization is working with multiple tech platforms, integrating those systems will provide better insights into the full picture of how your business is performing. However, integrating systems often involves a project that can be lengthy and costly. Here are a few areas where tech stack integration project mistakes … Continue reading 4 Mistakes to Avoid When Integrating Systems into Your Tech Stack →

5 Steps to Plan a Successful Tech Stack Integration Project

Project Management

Brent Worley December 9, 2020 If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, here is a simple five phase approach to setting up a successful tech stack integration project. 1. Discovery The discovery phase defines the “what” of the project: What … Continue reading 5 Steps to Plan a Successful Tech Stack Integration Project →

Reasons for marketers to add drones to the martech stack

Marketing Trends

From monitoring foot traffic to creating aerial imagery, drones have a lot to offer marketers. Rodric Bradford on October 26, 2020 Perhaps no industry is experiencing the negative consequences of the COVID outbreak more than commercial real estate. However the competitive nature of the industry has produced a tactic not used by most marketers — … Continue reading Reasons for marketers to add drones to the martech stack →

Expert tips to consider before buying a CDP for your martech stack

Marketing Technology

Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey. Henry Powderly on October 7, 2020 at 2:42 pm With organizations wrestling more and more with the abundance of data that marketing channels are yielding, it is no wonder that managers of martech stacks are weighing the pros and cons … Continue reading Expert tips to consider before buying a CDP for your martech stack →

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