Tag Archives: Stack

A practical guide to building a marketing technology stack

Whether you’re starting from scratch or expanding your stack, this guide can help you simplify the martech selection process. Greg Krehbiel on May 11, 2023 Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building … Continue reading A practical guide to building a marketing technology stack →

Marketing technology optimization: The path to peak martech stack performance

Marketing Technology

Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023 A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance →

5 tips to get more value from your tech stack

Technology Readiness

To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies. Ali Schwanke on March 21, 2023 Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks, which have grown from a small portion of the budget a decade ago to … Continue reading 5 tips to get more value from your tech stack →

L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok

TikTok Marketing

L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2023 L’Oréal ANZ, a multibillion-dollar cosmetic giant, chose Productsup’s product-to-consumer (P2C) software to drive down costs and enhance its omnichannel strategy in Australia and New Zealand. The partnership will assist L’Oréal ANZ aims to … Continue reading L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok →

3 steps to building an effective martech stack

Marketing Technology

Identify core customer and business needs first. Then build your stack accordingly. Chris Wood on December 13, 2022 Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. … Continue reading 3 steps to building an effective martech stack →

More than 60% of B2B marketers say martech stack is too complex

Marketing Technology

The preferred solution: Spend more money on it. 70% of U.S. marketers expect their tech budget to grow next year. Constantine von Hoffman on October 10, 2022 More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a … Continue reading More than 60% of B2B marketers say martech stack is too complex →

Snowflake Data Names Most Successful Companies In Data Stack

Data Management

Snowflake Data Names Most Successful Companies In Data Stack by Laurie Sullivan @lauriesullivan, September 30, 2022 Snowflake, best known for its data cloud, released a report — Modern Marketing Data Stack — that looks at patterns and the technologies used by nearly 6,000 of its customers that generated revenue between June 1, 2021, to June … Continue reading Snowflake Data Names Most Successful Companies In Data Stack →

The secret to building a useful martech stack

Marketing Platforms

Want to ensure the success of your martech investments? Here’s a simplified approach to implementing your martech stack. Gene De Libero on September 23, 2022 We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also … Continue reading The secret to building a useful martech stack →

My Stack is Bigger than Your Stack, So What?

Business Effectiveness

Martech stacks must be judged by effectiveness, not size. Anita Brearton on June 27, 2022 How big should a martech stack be? The answer is, as big as it needs to be, which I know isn’t a helpful answer. On our platform we have almost 1,000 stacks under management, ranging from 10 products to more … Continue reading My Stack is Bigger than Your Stack, So What? →

5 steps to martech stack success

Marketing Technology

How to be sure you’re in the driver’s seat, not the vendor. Gene De Libero on June 22, 2022 There are many reasons marketing technology fails to deliver on its promise. Among the biggest are the questionable tactics of some vendors’ sales teams and customers who aren’t prepared for them. What follows is a way to … Continue reading 5 steps to martech stack success →