Research-backed insights on martech composability, including the role of center platforms, specialist apps and effective handover processes. Frans Riemersma on June 25, 2024 The martech landscape has long been caught between two competing narratives: the promise of all-in-one marketing suites and the flexibility of point solutions. But there is a more nuanced reality that … Continue reading The truth behind martech stack composability
AI is just one technology that’s changing the game of cold email outreach and re-writing the BDR playbook forever. Mike Pastore on June 25, 2024 Armies of business development reps and sales development reps (popularly known as BDRs and SDRs) reach out across the globe every day, trying to drum up business for B2B … Continue reading A new tech stack for cold email outreach is taking shape
The relationship between marketing applications and warehouse data means a new kind of martech stack is likely to emerge. Kim Davis on June 6, 2024 The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. It goes beyond the composable CDP and the composable customer engagement … Continue reading Cloud data warehouses set to disrupt the martech stack
To get the most out of your data, you need to integrate the various platforms in your stack. That’s not often easy to do. Mike Maynard on May 23, 2024 Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on a spark of … Continue reading You need to glue your martech stack together. Here are some of your options.
Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence. Venkatraman Kannan on April 30, 2024 Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized … Continue reading Unlock marketing efficiency: The essential guide to martech stack optimization
Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now. Bolaji Oyejide on March 11, 2024 Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects … Continue reading Simplifying your martech stack: From pipeline efficiency to brand affinity
In a time of tighter budgets and ‘doing more with less,’ a marketing technology review is an essential step for maximizing efficiency and spending. Sam Burr on December 29, 2023 It’s been a tough year for many consumers. The rising cost of living has people paring back personal and household spending. This makes marketing teams … Continue reading 5 ‘must-dos’ when reviewing your martech stack
Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery. John Horodyski on October 9, 2023 I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my … Continue reading Why we still need DAMs in our martech stack
Understand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape. Gene De Libero on June 12, 2023 Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. This constantly changing ecosystem presents opportunities and challenges to our … Continue reading The innovator’s dilemma: How to future-proof your martech stack
Following these steps will help you implement and adopt martech successfully, whether it’s one or several platforms. Talisha Padgett on June 6, 2023 In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and … Continue reading 5 tips for successfully adding martech to your stack
