Kellie Wong — April 8, 2020 When we face challenging times (in our current case, a global pandemic), it’s important to put an extra spotlight on appreciation and support those around us. William James, American psychologist and philosopher, once said: “The deepest principle in human nature is the craving to be appreciated.” Appreciation should be … Continue reading 10 Ways to Spread Appreciation During Challenging Times
Tom Martin — December 22, 2017 Follow @TomMartin — December 22, 2017 According to a 2017 Baymard Institute, an e-commerce consultancy, based in Copenhagen, report “more than 69% of online shopping carts that contain at least one item are later abandoned”. The report analyzed 37 different studies to arrive at the 69% average. Baymard has … Continue reading Stop Shopping Cart Abandonment and Spread The Holiday Spirit
Julie Chomiak — December 6, 2016 — December 6, 2016 The holidays are a great reason to connect with your customers and show them a the personal side of your small business. Of course, every business is promoting sales, discounts, and limited-time offers, but there are softer ways to engage your clients without asking them … Continue reading Spread the Cheer! How to Blog for Business over the Holidays
by Andrew Gazdecki July 19, 2016 Follow @biznessappsJuly 19, 2016 The Information Age has made it easy to get ahold of almost anything you could want to know, but it’s created a problem for people who want to be heard. How do you make your content discoverable in an ever-deepening sea of information? Social Bookmarking … Continue reading 50+ Ways to Spread Your Word on the Internet
Eric GrovesJuly 13, 2015 In my last post, “Identifying Your ‘Mouths’”, I outlined the importance of knowing who’s most likely to tell others about your business. Word-of-Mouth (“WoM”) happens when these people — consumers, business owners, and other local leaders — put their reputation on the line and tell others about you and your business. … Continue reading Mastering Word-of-Mouth, Step 2: Spread Your Word
Juliet CarnoyJune 30, 2015 Every day, there are millions of social media users posting photos about the brands and products they love. So much so, that peer recommendations on social media have become the modern day word-of-mouth. It comes as no surprise that brands have turned their attention to social media as one of the most … Continue reading 3 Steps to Spread Brand Awareness on Social Media
