Tag Archives: Spots

B2B social media ‘sweet spots’: What’s working and what’s not

B2B Social Media

Explore strategic vs. haphazard approaches in B2B social media and how the best-in-class companies are finding their “sweet spot.” Scott Gillum on October 11, 2023 Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs.  You can divide organizations into two buckets based on their approach to social … Continue reading B2B social media ‘sweet spots’: What’s working and what’s not →

7 Blind Spots That Will ALWAYS Get You Into Trouble

Search Engine Optimization

Achim Nowak July 21, 2021 Last Thursday, Shwan Lamei and I were strolling through the charmed side streets of Brookline, a close-in Boston suburb. Shwan, former “high-potential” corporate executive, dropped out of corporate life 2 years ago. Founded a start-up in the energy-conservation arena with a business partner, Daria. Has been riding the ups and … Continue reading 7 Blind Spots That Will ALWAYS Get You Into Trouble →

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

Advertisement Industry

While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name. Amy Gesenhues on February 12, 2018   This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were … Continue reading Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search →

Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details

Data Driven Techniques

Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome. Joshua Reynolds on August 30, 2016  lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of … Continue reading Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details →

Customer journeys, blind spots & burgers: Lessons from fast-food marketing

Lessons Learned

Believe it or not, you can learn a thing or two from the world of burgers and fries, says columnist Joshua Reynolds. Here’s why your marketing analytics should take a page from the fast food industry. Joshua Reynolds on July 26, 2016   For marketers, customer journey analysis often results in accidental narcissism. Analytics are … Continue reading Customer journeys, blind spots & burgers: Lessons from fast-food marketing →

Struggling To Secure Guest Blogging Spots? Chances Are You’re Making This One Mistake

Content Marketing

Dan Smith December 15, 2014   If you’ve read my past posts here on Business2Community.com, I’m sure it’s clear I have a strong focus on content.  Able to be incorporated into – and have a positive impact on – any business activity, I’ve focused every SEO strategy I’ve been involved in during my decade in the industry … Continue reading Struggling To Secure Guest Blogging Spots? Chances Are You’re Making This One Mistake →

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