Chris Weissman February 6, 2021 Last year will go down in history as one of the most challenging of all time—for business, for marketers, for local communities, for everyone. A shifting landscape made it difficult for businesses to maintain their brands as, simultaneously, many struggled to even stay afloat. In addition, family ties and friendships … Continue reading Speaking a New Language for the 2020s
Stefan Wolpers July 15, 2020 TL; DR: Speaking Truth to Power Do you need an emergency fund as a change agent—whether you are acting as Scrum Master, Product Owner, or agile coach—because conflict is inevitable, but change is not? Speaking truth to power probably comes at a price. In my experience, speaking truth to power, … Continue reading Speaking Truth to Power 2.0 — Taking a Stand as an Agile Practitioner
Instead of using business lingo like “revenue-driver” and “value-added,” sales reps should focus on actionable details like integration and configuration capabilities. Amy Gesenhues on March 12, 2020 “Our solution offers exponential revenue growth opportunities and our customers say it’s super easy to set-up with most any middleware. You’ll be fully operational within a day.” We … Continue reading Speaking our language: How to pitch marketing operations on new martech
Spencer X. Smith — October 2, 2017 Follow @spencerXsays — October 2, 2017 I was fortunate enough to run into Green Bay Packer legend Donald Driver at the LaGuardia airport in New York City last week. Technically, we were both on a bus that was driving us to our plane on the tarmac (first time … Continue reading 4 Social Media Lessons From Donald Driver and Speaking at the New York Stock Exchange
Maurice DeCastro — July 20, 2017 Follow @mindfulpres — July 20, 2017 Being an entrepreneur doesn’t make you immune to public speaking anxiety but it’s worth overcoming if you want to promote your expertise and grow your business. Finding and taking every opportunity you can to speak at events, conferences and even on the radio … Continue reading 3 Public Speaking Tips to Catapult Your Business to Success
Should you call a pullover a “sweater” or a “jumper?” It depends on your strategy. Just make sure you’re speaking the same language as your potential customers, advises columnist Rachel Lindteigen. Rachel Lindteigen on December 11, 2015 Over the past few years, I’ve observed an interesting trend, and it’s troublesome to me. I wonder if … Continue reading Are You And Your Customers Speaking The Same Language? Does It Matter?
In an overcrowded content marketing landscape, how do you stand out? Columnist Patrick Armitage discusses the essentials for creating truly engaging content. Patrick Armitage on July 28, 2015 So you wrote a blog post. In fact, you think you wrote a pretty fantastic blog post — a post that required putting in extra research time … Continue reading Statistically Speaking , You’re Not Going to Read This Article, But I’ll Make You
Miranda PaquetFebruary 13, 2015 Have you ever come across a business that really seems to understand you? They not only have the products or services you’re looking for, but they also have something else that makes you walk away feeling like, “Wow! This business really gets me.” This is an example of a WOW! moment … Continue reading How To Market With A Personal Touch (Even When You’re Speaking To Different Audiences)
By Bill Faeth, Published November 10, 2014 17 Commonly Misunderstood Marketing Terms CTR. Algorithm. MQL. Are you feeling confused yet? The world of inbound marketing is rapidly changing, and some pretty confusing terminology has popped up along with it. If you’re wondering whether marketers should really understand all of the latest acronyms and terminologies, they definitely … Continue reading Are We Speaking The Same (Marketing) Language?