Account-based marketing is evolving rapidly. Here are seven of the top developments in the space. Pamela Parker on July 14, 2022 B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving changes in ABM include shifts … Continue reading What is account-based marketing today and how has the space evolved?
By Bryan Goodpaster June 28, 2022 Did you find it hard to choose what to wear today? Or what to eat for breakfast? If so, you’re not alone. According to the American Psychology Association, 32% of adults are so stressed they struggle to make everyday decisions. Much has changed over the past two … Continue reading Forget capturing mindshare. It’s time for brands to start giving customers space
By Elissaveta M. Brandon April 27, 2022 In January, a seemingly disjointed pattern of solar panels began to fill the roof of Tesla’s brand-new Gigafactory near Austin, Texas. For a while, it looked like a puzzle. Then the pattern slowly revealed itself: Using negative space amid a sea of solar panels, the company was … Continue reading The next frontier in branding? Logos you can see from space
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow. Kim Davis on May 3, 2022 2022 Martech Landscape There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two … Continue reading The 2022 martech landscape shows the space growing towards 10,000 solutions
By Kaleigh Moore April 13, 2022 As a freelance writer, I know the benefit of getting away for a retreat. However, though retreats are great for getting some fresh scenery and doing deep work, there are times when an extra dose of alone time isn’t exactly what I’m looking for. Sometimes, I crave being … Continue reading 5 essentials to look for in a coworking space
Retailers adopt adtech, brands become publishers, data and AI are everywhere. The advertising industry is changing. Chris Wood on February 11, 2022 Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate … Continue reading Watch these mutations in the digital marketing space
Brands should start looking at the use of AI for copywriting a new report says. Kim Davis on January 20, 2022 A new scorecard and report from analyst firm AIContentGen analysed 20 AI-powered copywriting software solutions. The firm says there are now more than 50 vendors in the AI content space. Although the vendors have … Continue reading The AI content creation space is growing
With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack? Kim Davis on December 22, 2021 There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a … Continue reading Deep changes in the CDP space
Gleb Tsipursky September 7, 2021 How should organizations reshape the hybrid office space to maximize productivity? What will the new workspace — inside the office and the home — look like in the future? We know it will be different from the spaces before the pandemic. To survive and thrive in the post-COVID world, you … Continue reading Redefining Hybrid Office Space to Boost Employee Productivity
Mark Quadros August 21, 2020 2020 has been a tough year for local stores. And for two obvious reasons: quarantine and social distancing. The retail world is now forced to transition brick-and-mortar businesses to online stores. But that’s not easy. Changing your brand face, the way you sell, and the way you reach out to … Continue reading Digital Transformation: How to Transition Your Brick-and-Mortar Business to the Online Space in 2020
