Will McInnesNovember 7, 2015 A theme I hear consistently from our clients running social analytics teams (often as part of wider consumer insights or research functions) is summed up in the phrase ‘single source of truth’. What I’ve heard is that in very large enterprises, a major challenge is decision makers being fed conflicting information … Continue reading CMO View: On the Challenge to Find the Single Source of Truth
Andrea EldridgeAugust 12, 2015 Social Media Backlash – Nerds On Call Computer Repair The Internet outcry against Minnesota dentist Walter Palmer after his involvement in the killing of Cecil the Lion in Zimbabwe was fast and furious. As the story trended on social media, got picked up by celebrities and went on to spawn legislation … Continue reading Social Media and Internet Backlash: Vet the Source
Ron Kurtz, (March 17, 2015) In part 1 of this series, we looked at big data and how it is the focus of much content in business and marketing media. There is no question that big data can be very useful, but big data can only provide a portion of the research that marketers of … Continue reading Mail Surveys Are Good Source Of Essential Research
Katey FerenziJanuary 21, 2015 This is the second installment of the #SellMore Small Business Boot Camp series. In part one, we discussed how to find a product niche. This week, we’ll be covering various ways to source your product. Congrats, you’ve gotten through the pivotal first step of starting an online store – selecting the … Continue reading Small Business Boot Camp: 3 Ways to Source Products When Selling Online
By Katie Bapple, Published November 2, 2014 Over time, members will leave your online community. Though you might be a throwing down some serious online community strategy, abandonment is simply unavoidable. People simply lose the need that your community fulfilled by changing jobs, losing interests, retiring or other inevitable life events. Chasing after abandoned members … Continue reading The 7 Ways To Source Members For Your Organization’s Online Community
