Free tools have lowered the cost of marketing mix modeling, but data quality and human expertise remain the biggest barriers to success. By Ben Vigneron Published on July 14, 2026 Marketing mix modeling is becoming more accessible, but getting started remains a challenge. After several conversations about MMM adoption, I noticed the same question … Continue reading Open source made MMM cheaper, not easier
When AI Chatbots Become The Trusted News Source by Laurie Sullivan , Staff Writer, June 16, 2026 For years, search engines led all types of news agencies when it came to finding up-to-date information. Social media on Facebook, Instagram and TikTok followed. Now a metric being watched points to people using AI chatbots to find … Continue reading When AI Chatbots Become The Trusted News Source
Reddit Emerges As Highly Cited Source In AI Engine Citations by Laurie Sullivan , Staff Writer, February 26, 2026 Across all categories and AI platforms tracked in Tinuiti’s “AI Citations Trends Report-Q1 2026″ released Thursday, the share attributed to social media climbed from October through January, topping 9% in the first month of the year. … Continue reading Reddit Emerges As Highly Cited Source In AI Engine Citations
HubSpot users will soon have direct access to ClearBit’s third-party data on millions of businesses. Updated with further commentary. Constantine von Hoffman on November 3, 2023 HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot … Continue reading HubSpot buying B2B data source ClearBit
The further a digital asset and its metadata are moved from the DAM, the more likely it is to be corrupted. Rachel Edwards on September 13, 2023 Remember playing Telephone (a/k/a Whisper Down the Lane) as a kid? That’s where you whisper a sentence into the ear of someone else who whispers it to someone … Continue reading How to protect and leverage your single source of truth
Google Launches Assured Open Source Software Service For Free by Laurie Sullivan @lauriesullivan, April 12, 2023 Google on Wednesday announced the general availability of its Assured Open Source Software (OSS) service that helps developers defend against supply chain security attacks by scanning and analyzing software libraries for vulnerabilities. Assured OSS — available for free — … Continue reading Google Launches Assured Open Source Software Service For Free
Andrew Tarantola @terrortola A company’s public image is arguably even more important to its bottom line than the product they produce and very much not something to be trifled with. Would Disney be the entertainment behemoth it is today if not for its family-friendly facade, would Google have garnered so much goodwill if not … Continue reading Portions of Twitter’s source code were reportedly leaked online
Yandex Source Code Leaked, Racial Slurs Found In Document by Laurie Sullivan @lauriesullivan, January 29, 2023 A former Yandex employee allegedly leaked source code containing 1,922 ranking factors used by the Russian search engine in query results. The code was allegedly stolen by a former employee of the Russian technology company and leaked as a Torrent … Continue reading Yandex Source Code Leaked, Racial Slurs Found In Document
Web scraping offers another opportunity to gather public data relevant to your business and can work as an adjunct to other data sources. William Terdoslavich on November 10, 2022 Web scraping. It sounds like hard work, but it is more clever than arduous. The technique exploits a simple truth: The front end of the web … Continue reading How web scraping can be a valuable data source
Google Finds Revenue Alternative To Advertising Via Cloud Tech by Laurie Sullivan @lauriesullivan, October 11, 2022 There is no shortage of cloud offerings, but Google has managed to build the technology into the backbone for many of its services. At Google, cloud services and artificial intelligence continue to drive its growth. In Q2, Google Cloud … Continue reading Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology
