Tag Archives: Solutions

TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy

Data Platforms

TransUnion Rebrands, Explains ‘Tru’ Strategy by Laurie Sullivan  @lauriesullivan, February 22, 2023 TransUnion has announced the rebrand of its global data-solutions business, combining thousands of business-to-businesses (B2B) product lines into seven. The move follows the acquisitions of Neustar and Sontiq in December 2021. The new name of the product group is Tru. The agency Bluegreen helped … Continue reading TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy →

Seeking Solutions To Media Measurement Complexity At ANA Event

Media Measurement

Seeking Solutions To Media Measurement Complexity At ANA Event by Dave Morgan , Featured Contributor, February 16, 2023 I’m writing today from the Association of National Advertisers 2023 Media Conference in Orlando, Florida. Yes, Orlando ad conferences are back! A topic at the top of the agenda is the fast-growing and mind-numbing complexity that has … Continue reading Seeking Solutions To Media Measurement Complexity At ANA Event →

Kantar Launches Global Connected Data Solutions Team

Connected World

Kantar Launches Global Connected Data Solutions Team by Steve McClellan  @mp_mcclellan, December 23, 2022 Media and marketing analytics firm Kantar has formed what it is calling its Global Connected Data Solutions Team within its Profiles division. The team is led by Jason Dodge as managing director, and will be dedicated to helping advertisers maximize first-party data usage … Continue reading Kantar Launches Global Connected Data Solutions Team →

Marketers make identity solutions an urgent priority

Identity Platforms

Email-based identities are seen by marketers and publishers as of limited value. Kim Davis on November 9, 2022 Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Publishers are feeling the pressure, too. Compared with 2021, around twice as many marketers, and well over twice as … Continue reading Marketers make identity solutions an urgent priority →

The 2022 martech landscape shows the space growing towards 10,000 solutions

Marketing Technology

Despite consolidation, the long tail of marketing tech apps means the sector continues to grow. Kim Davis on May 3, 2022   2022 Martech Landscape There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two … Continue reading The 2022 martech landscape shows the space growing towards 10,000 solutions →

Omnicom brings purchase insights to marketers with Affinity Solutions agreement

Affiliate Strategy

The multi-year agreement connects Affinity Solutions’ retailer purchase transactions with Omnicom’s data and analytics division, Annalect. Chris Wood on March 7, 2022 Today, Omnicom Group announced a multi-year agreement with purchase behavior and data company Affinity Solutions, putting to work their data from over 7 billion credit and debit card transactions annually. The deal will integrate … Continue reading Omnicom brings purchase insights to marketers with Affinity Solutions agreement →

DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

CTV Advertisement

Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video. Chris Wood on March 4, 2022 A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The first two predictive products launched by datafuelX, … Continue reading DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes →

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