Tag Archives: Solutions

The 2022 martech landscape shows the space growing towards 10,000 solutions

Despite consolidation, the long tail of marketing tech apps means the sector continues to grow. Kim Davis on May 3, 2022   2022 Martech Landscape There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two … Continue reading The 2022 martech landscape shows the space growing towards 10,000 solutions

Omnicom brings purchase insights to marketers with Affinity Solutions agreement

The multi-year agreement connects Affinity Solutions’ retailer purchase transactions with Omnicom’s data and analytics division, Annalect. Chris Wood on March 7, 2022 Today, Omnicom Group announced a multi-year agreement with purchase behavior and data company Affinity Solutions, putting to work their data from over 7 billion credit and debit card transactions annually. The deal will integrate … Continue reading Omnicom brings purchase insights to marketers with Affinity Solutions agreement

DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video. Chris Wood on March 4, 2022 A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The first two predictive products launched by datafuelX, … Continue reading DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

Payment Processing For SaaS: 9 Common Obstacles & Solutions

Amit Dua January 16, 2022 Did you know that the estimated global market value of SaaS companies in 2021 is around $ 123 billion? While these stats show that SaaS is the most expanding industry, many startups take their company’s payment processing for granted. Ideally, a standard SaaS Company will provide their customers to pay … Continue reading Payment Processing For SaaS: 9 Common Obstacles & Solutions

Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses

Alejandra Melara December 17, 2021 The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. As the world gets more complicated and connected, marketers are getting more advanced in … Continue reading Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses

Presenteeism at Work: Its Causes, Solutions and Impact on Work Productivity

Mia Naumoska December 11, 2021 Presenteeism is a growing concern for managers and HR across the world. Organizations should try and tackle this issue and help the employees avoid the mental and physical effects of not taking sick leave when needed. What is presenteeism at work? Presenteeism is the act of showing up for work … Continue reading Presenteeism at Work: Its Causes, Solutions and Impact on Work Productivity