by Sarah Burns February 25, 2016February 25, 2016 With more than 2 billion active social media users worldwide, the influence of social on brand perception, customer relationships, and purchase decisions is indisputable. But, there’s a major shift happening in the way people interact socially, and it’s a trend marketers need to stay on top of. … Continue reading The Ever-Shifting World of Social Media
Tag Archives: Social
Snapchat For Social Good
Snapchat isn’t just for teens. Columnist Laurie Keith explains why it’s time for marketers to jump on board and deliver content in a unique way. Laurie Keith on February 24, 2016 For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES) in Las Vegas during … Continue reading Snapchat For Social Good
Social Is the New Search: Changing the Discovery Process
by Bob Hutchins February 24, 2016 Follow @BobhutchinsFebruary 24, 2016 In Nashville, TN, when a much-anticipated restaurant opens, there will be articles. There will be blogs. There will be talk. But if you want to find any more information beyond what’s been formally “published” by the food bloggers and local papers and magazines, there’s a … Continue reading Social Is the New Search: Changing the Discovery Process
The Best Ways to Handle Social Media Misconduct on Your Team
by Young Entrepreneur Council February 24, 2016 Follow @YECFebruary 24, 2016 How do you approach a delicate social media scenario in which your team member posts something inappropriate to their personal social media? Do you immediately terminate them or work together to figure out what to do? 1. Be Clear and Concise The best teams … Continue reading The Best Ways to Handle Social Media Misconduct on Your Team
How Social Media Marketing and Email Marketing Help Each Other
by Sujain Thomas February 23, 2016 Follow @sujainthomasFebruary 23, 2016 Social media marketing and email marketing are among the most common online marketing strategies that are employed across the globe. With the arrival of internet marketing, there have been a lot of changes in the marketing front. There are so many ‘new’ things that have … Continue reading How Social Media Marketing and Email Marketing Help Each Other
Social Media Tools: What Are Facebook Lead Ads?
by Steve Hamm February 23, 2016 Follow @maasprosrduFebruary 23, 2016 It has been over a decade since Facebook burst on the scene. Over the years, it has gone through countless changes. One of the most exciting changes were the additional tools now available to help businesses better use the site. For example, Facebook created tools … Continue reading Social Media Tools: What Are Facebook Lead Ads?
4 Simple Plays To Jump Start Your Social Selling Game Plan
by Gerry Moran February 22, 2016 Follow @GerryMoranFebruary 22, 2016 Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps you still struggle with evolving into modern selling? Sure, plenty of companies and sales professionals have a presence on Facebook, LinkedIn, Twitter, or other social … Continue reading 4 Simple Plays To Jump Start Your Social Selling Game Plan
Why Social Media Is The New Way To Shop On Mobile
by Alexa Matia February 22, 2016February 22, 2016 Social sites are dominating the time spent on mobile devices, and they can be used for far more than just being social. Many retailers are using social media to engage with customers and showcase their products. With highly anticipated call-to-action buttons now widely available, social media is … Continue reading Why Social Media Is The New Way To Shop On Mobile
From Browse to Buy: How to Make Social Media Shoppable
by Juliet Carnoy February 21, 2016 Follow @julietcarnoyFebruary 21, 2016 Brands are intent on growing their presence on social media. By posting regularly and engaging with customers online, they increase customer loyalty and humanize their brand. For most, social serves as a channel for ensuring customer happiness and for growing their reach. While it’s indisputable … Continue reading From Browse to Buy: How to Make Social Media Shoppable
How Twitter’s Algorithmic Timeline Affects Social Media Marketers
by Marko Saric February 20, 2016 Follow @MarkoSaricFebruary 20, 2016 Twitter is in trouble if you consider its ambitions to compete with Facebook and conquer the social media world. It’s under pressure to boost the growth and engagement on the platform. The growth has stalled with the monthly active users flat at 320 million. Twitter … Continue reading How Twitter’s Algorithmic Timeline Affects Social Media Marketers
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