by Jonny Rosen May 22, 2016 Follow @ohjonnyMay 22, 2016 By now, it’s pretty obvious to everyone that social media is here to stay. Every day, the number of active users on social media is growing. More and more people are using the sites to stay connected with friends, family and co-workers in lieu of … Continue reading Social Media Growth Statistics
by Darnelle O’Brien May 23, 2016 Follow @thekissagencyMay 23, 2016 With tight budgets and increasing competition, for small businesses, any investment is a considered one. But if you’re business isn’t currently leveraging the power of social media, you’re missing out on big opportunity. While social media is not the golden ticket to unlimited sales (nor … Continue reading Social media: A Question Of When, Not Why.
by Allison Checchi May 23, 2016 Follow @AllisonChecchiMay 23, 2016 Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps, using more than one device. This zigzagging customer journey means it’s harder than ever for local business owners to meet customers where they’re searching and … Continue reading 4 Guiding Principles to Break Through Digital Marketing Challenges
How do you accurately determine your social ad spend ROI? Columnist Andrew Osmak discusses the benefits of using call tracking to measure your success. Andrew Osmak on May 23, 2016 Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a projected increase … Continue reading ROI beyond likes and shares: 5 ways calls validate social ad spending
by Kate Rose May 22, 2016 Follow @rosemcgroryMay 22, 2016 There’s no let up: the “10 ways to get 20,000 Instagram followers” articles are replacing the same ones for Twitter, advocating similar techniques. A whole new batch of small business owners and marketers are being instructed in the magic arts of marketing domination via social … Continue reading A Reminder: Social Media is Not a “Marketing Tool”!
by Laura Cole May 22, 2016May 22, 2016 Ah, social media. Arguably the greatest and most revolutionary tool in contemporary marketing, it has the potential to make or break your business while also minimising your spend on promotional campaigns. The social platform can also serve as the glue that binds an integrated marketing campaign together, … Continue reading Learning Social Etiquette: How to Craft the Perfect Message on Facebook, Twitter and LinkedIn
by Nikhil Premanandan May 22, 2016May 22, 2016 Facebook is the biggest social media platform in the world with over 1.55 billion users. Recently Facebook gave its users another reason to cheer, by globally rolling out Facebook reactions. This is what Facebook’s Product Manager had to say about Facebook reactions. But it’s not like the … Continue reading How to Increase Your Social Media ROI With Facebook Reactions
by Brent Pohlman May 22, 2016 Follow @brentpohlmanMay 22, 2016 It is all About Experience! Social media is, what it is, social talk using different media to get that message to someone. It is great for getting information in front of people in a quick and efficient manner. The issue I have is people continue … Continue reading I Don’t Care About Social Media. I Want a Much Better Experience
by Mark Simmons May 22, 2016 Follow @mixeddigitalMay 22, 2016 By now, most of us have accepted the fact that social media is a major factor when it comes to successful marketing, but many don’t know how to get started. More importantly, how can we ensure that our efforts on social media are tactical, and … Continue reading How to Create a Social Media Measurement Plan
by Nicola Faulkner May 20, 2016May 20, 2016 Us marketers know that there are many ways to get in front of our target audience, but social media and email marketing are two channels that definitely work well together. The benefits of using social media and email marketing are that they are low cost, highly personal, … Continue reading How to Grow Your Email Subscribers via Social Media
