by Katerina Petropoulou May 24, 2016 Follow @kat_petropoulouMay 24, 2016 Social media is a magical place. But just like Alice in Wonderland, this magical world has certain challenges in store for social media managers. How do you juggle different tasks during the day? How do you cope with new tools and platforms popping up everyday … Continue reading How To Survive Social Media Noise Like A Boss
by Maria Peagler May 24, 2016 Follow @sm_onlineclassMay 24, 2016 You’re ready to write your next social media post . . . . . . but how do you tailor it to take advantage of each social network’s unique features & capabilities? That’s what you’ll learn in this post. We’re keeping it simple, using a … Continue reading Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy
by Ashwini Pai May 24, 2016May 24, 2016 Social media marketing is a lot of work; don’t let anyone tell you otherwise. From creating content and publishing it, to monitoring feeds, responding to fans and followers, and keeping track of competitors’ campaigns, it requires you to plan in advance as well as think on your … Continue reading Challenges of Managing Multiple Social Media Accounts – And How to Overcome Them
by Michael Bishop May 23, 2016May 23, 2016 ‘Social Network’ certainly isn’t the term that most people think of when they hear the word Yelp. From my 3+ years experience working for the website, the word “restaurant” probably comes to the forefront of most minds when you hear the name. Even upon searching online for … Continue reading Is Yelp A Social Network?
by Jonny Rosen May 22, 2016 Follow @ohjonnyMay 22, 2016 By now, it’s pretty obvious to everyone that social media is here to stay. Every day, the number of active users on social media is growing. More and more people are using the sites to stay connected with friends, family and co-workers in lieu of … Continue reading Social Media Growth Statistics
by Darnelle O’Brien May 23, 2016 Follow @thekissagencyMay 23, 2016 With tight budgets and increasing competition, for small businesses, any investment is a considered one. But if you’re business isn’t currently leveraging the power of social media, you’re missing out on big opportunity. While social media is not the golden ticket to unlimited sales (nor … Continue reading Social media: A Question Of When, Not Why.
by Allison Checchi May 23, 2016 Follow @AllisonChecchiMay 23, 2016 Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps, using more than one device. This zigzagging customer journey means it’s harder than ever for local business owners to meet customers where they’re searching and … Continue reading 4 Guiding Principles to Break Through Digital Marketing Challenges
How do you accurately determine your social ad spend ROI? Columnist Andrew Osmak discusses the benefits of using call tracking to measure your success. Andrew Osmak on May 23, 2016 Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a projected increase … Continue reading ROI beyond likes and shares: 5 ways calls validate social ad spending
by Kate Rose May 22, 2016 Follow @rosemcgroryMay 22, 2016 There’s no let up: the “10 ways to get 20,000 Instagram followers” articles are replacing the same ones for Twitter, advocating similar techniques. A whole new batch of small business owners and marketers are being instructed in the magic arts of marketing domination via social … Continue reading A Reminder: Social Media is Not a “Marketing Tool”!
by Laura Cole May 22, 2016May 22, 2016 Ah, social media. Arguably the greatest and most revolutionary tool in contemporary marketing, it has the potential to make or break your business while also minimising your spend on promotional campaigns. The social platform can also serve as the glue that binds an integrated marketing campaign together, … Continue reading Learning Social Etiquette: How to Craft the Perfect Message on Facebook, Twitter and LinkedIn
