by Andrew Raso Follow @marketinggurus3August 15, 2016 Some 2.1 billion people have social media accounts, and as many as half of those people are checking out social content more than once a day. With that kind of social activity it begs the question… “Why isn’t my engagement higher?” Poor engagement is a problem marketers have … Continue reading 25 Power Words to Drive More Engagement With Your Social Campaigns
by Justin Horvath Follow @justin_horvathAugust 14, 2016 I’ve been talking a lot about Twitter, Facebook, Snapchat, and Instagram, but there’s another social media platform that doesn’t receive nearly enough attention. I’m talking, of course, about Pinterest. It’s no secret that CEO Ben Silbermann has been aggressively repositioning Pinterest as the next chapter in social media … Continue reading Pinterest is Social Media’s Best Kept Secret
by Adam Monago Follow @adammonagoAugust 10, 2016 Being a digital marketing professional, I know how hard it is to find the best content on social media when there is so much noise. A question I am frequently asked is: what content curation tools can help me find and share the best content? What I’ve done … Continue reading Cutting Through the Noise of Social Media: A Guide to Smart Content Curation Tools
by Sahail Ashraf Follow @TalcontentAugust 8, 2016 The world’s TV screens and web feeds are full of action from the Rio Olympics. This means plenty of excitement and competition. What it probably doesn’t mean this time around is a corresponding glut of coverage by brands online. This is because unless you’re a sponsor (and this … Continue reading Rio 2016: A Tricky Time For Brands On Social Media
by Susan Gilbert Follow @SusanGilbertAugust 8, 2016 4 Social Media Tools You Can Use to Increase Your Sales Today I have some social media sales resources that can truly increase your business bottom line. Here’s four links with tips and tricks to kick start your Monday. Social media is a prime place to create an … Continue reading Boost Your Sales on Social Media With 4 Tools
by Jen GreeneAugust 7, 2016 I can hear you already. You’re reading this and thinking “I’m not whining about social media, my industry just really isn’t online.” Or maybe you’re thinking “Yeah, sure, social for business — tried that, didn’t work.” I have something to say that you’re not going to like hearing. It’s not … Continue reading Stop Whining and Embrace Social Media for Business
by Toby Nwazor Follow @TobyNwazorAugust 5, 2016 There’s a lot of discussion out there about social media. Some say it’s one of the worst things to happen to the 21st century while others praise it as one of the best marketing tools for business that our world has ever known. I really wholeheartedly agree with … Continue reading 6 Infallible Reasons to Take Your Business to Social Media
By Nancy Grace August 5th, 2016 Companies invest thousands of dollars to convince new customers to check out their services and products. But it’s not about getting one-time customers. The real goal is to give people such a great experience they become life-time repeat customers. One part of the customer experience is through social networks, … Continue reading Social Media For Better Customer Service
August 2, 2016 Picking effective social media KPIs (key performance indicators) can be a daunting task. Some social media managers choose to go super “vanity” and only measure follower growth (which isn’t that smart considering you can have hundreds of thousands of fans who still aren’t buying your stuff). And some CEOs force their social … Continue reading How to Pick Effective Social Media KPIs
August 5, 2016 Should You Do Your Own Social Media? Absolutely Not! Here’s something I hear all the darn time: “social media is easy! My [insert 12-year-old relative here] could do it for me! Yes, they could do it for you. Just as you could do it yourself! But do I fix my own plumbing? … Continue reading Should You Do Your Own Social Media? Absolutely Not!
