Dhariana Lozano — January 20, 2017 Follow @DhariLo— January 20, 2017 Social media is more of a marathon than a sprint. If you feel like your social media strategy and growth have been slacking, you may just need small tweaks to get it back on track. In this post I’ll review a few “secrets” to … Continue reading How To Get The Most Out Of Your Social Media Strategy
Ali Liaquat — January 20, 2017 Follow @a_liaquat— January 20, 2017 Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand what we’re getting out of it? What is the return on investment (ROI) of your social media campaign? And how … Continue reading How to Measure the ROI of Your Social Media Campaign
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year. Greg Sterling on January 20, 2017 Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary driver is social media, followed by mobile. This data comes … Continue reading Survey: Social and mobile are top drivers of new small business digital spending
Stephen Jeske — January 18, 2017 Follow @stephenjeske— January 18, 2017 The web is a visual place, of that there is no doubt. Did you know there are currently more than 100 million active Pinterest users? That’s a lot of people pinning and sharing their favorite photos. Whether you have a blog or an online … Continue reading The Complete Guide to Using Images in Social Media
Pankaj Narang — January 17, 2017 — January 17, 2017 At the end of the day, social media is all about storytelling. If you are using social media only to advertise and boost your sales, then you just can’t sustain in the long run. Every successful marketer knows that social media is more about creating … Continue reading 9 Best Storytelling Tools for Social Media Marketers in 2017
Marketers can use vast social media data to anticipate the future. Columnist John Donnelly III shares examples of the possibilities. John Donnelly III on January 17, 2017 If I could wake up tomorrow with a superpower of my choice, time travel would be high on my list. Think about it: With open access to … Continue reading 3 ways to see the future with social media data
Al Gomez — January 16, 2017 — January 16, 2017 We can’t really pull off a successful digital marketing campaign without mentioning social media. Although there will be changes, expect some things to remain the same. For example: audience engagement is still crucial if you want to win in the social media game. Excellent customer … Continue reading How To Be Social Media Smart In 2017
Jennifer Spencer — January 15, 2017 Follow @jsstartuppr— January 15, 2017 Have you ever had a problem with something where you had to dial up that company’s number, listen to an automation recording, choose your number, and then wait for what seems to be an eternity on hold? That is a slow process isn’t it? … Continue reading 6 Steps to Customer Service Perfection on Social
Margot da Cunha — January 15, 2017 — January 15, 2017 Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social … Continue reading The Complete Guide to Using Social Proof in Ads and Landing Pages
Dhariana Lozano — January 13, 2017 Follow @DhariLo— January 13, 2017 The new year is here, so I wanted to recap some of the 2016 updates that will help you gain social media followers organically in 2017. Instagram: Strategically comment on posts To gain exposure and gain social media followers organically I always mention getting … Continue reading New Ways to Gain Social Media Followers Organically in 2017
