Al Gomez — January 16, 2017 — January 16, 2017 We can’t really pull off a successful digital marketing campaign without mentioning social media. Although there will be changes, expect some things to remain the same. For example: audience engagement is still crucial if you want to win in the social media game. Excellent customer … Continue reading How To Be Social Media Smart In 2017
Jennifer Spencer — January 15, 2017 Follow @jsstartuppr— January 15, 2017 Have you ever had a problem with something where you had to dial up that company’s number, listen to an automation recording, choose your number, and then wait for what seems to be an eternity on hold? That is a slow process isn’t it? … Continue reading 6 Steps to Customer Service Perfection on Social
Margot da Cunha — January 15, 2017 — January 15, 2017 Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social … Continue reading The Complete Guide to Using Social Proof in Ads and Landing Pages
Dhariana Lozano — January 13, 2017 Follow @DhariLo— January 13, 2017 The new year is here, so I wanted to recap some of the 2016 updates that will help you gain social media followers organically in 2017. Instagram: Strategically comment on posts To gain exposure and gain social media followers organically I always mention getting … Continue reading New Ways to Gain Social Media Followers Organically in 2017
Don Williams — January 14, 2017 — January 14, 2017 It seems like we have been utilizing social media forever. Has it really been that long? In fact, very few of us can remember a time when our phones were used for, well, calling. What did we do before texting and uploading photos of our … Continue reading Social Media Don’ts: 6 Things We Are Still Getting Wrong
Navneet Kaushal — January 14, 2017 Follow @navneetkaushal— January 14, 2017 Social media has over the years transformed to become one of the critical business marketing tools used today. While every business is unique, there are many ways your business can benefit from creating a successful social media marketing plan. Unfortunately, many business owners and … Continue reading How to Create a Successful Social Media Marketing Plan
Rhiannon Thompson — January 13, 2017 — January 13, 2017 If you look up ‘social media’ on the very trusty Wikipedia, it reliably (*cough*) informs us that it is “computer-mediated technologies that allow individuals, companies, NGOs, governments, and other organisations to view, create and share information, ideas, and other forms of expression via virtual communities … Continue reading Social Media and the Planning Consultation Process in 2017
Pam Moore — January 12, 2017 Follow @pammktgnut— January 12, 2017 As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load … Continue reading Social Media Success Requires a Marriage, Not a One Night Stand
Angela Hausman, PhD — January 11, 2017 Follow @MarketingLetter— January 11, 2017 Image courtesy of Socialize Yourself Cheers had the right idea to harness social capital to drive business performance. Those regulars, Norm, Lilith, Frazier, and the rest, counted on the Cheers staff to now only “know their name”, but to care about them as … Continue reading Harness Social Capital to Optimize Business Performance
John Miller — January 11, 2017 Follow @ScribeMiller— January 11, 2017 Here’s a question probably percolating in the marketing and communications department at your hospital system: Should we start a Snapchat account? Wait. Stop. Back up. While healthcare providers (and all organizations) should consider different social networks, assessing them as one-offs leads to a scattered … Continue reading Social Media for Healthcare Providers
