Lisa Pohlman London, PhD — March 1, 2017 — March 1, 2017 One trait that sets humans apart is our drive to make sense of things. We do this so we can comprehend our shared history and make plans for the future. As professionals, we do this so we can assess the state of our … Continue reading How Social Media Affects Democracy
Joe Benjamin — March 1, 2017 Follow @josephsaul1987— March 1, 2017 A large number of people feel more compelled to shop with brands that actively try to make a difference in the world. In fact, people have grown to expect brands to get behind social causes and visibly support them – proving it through ‘good’ … Continue reading Top Organizational Social Causes of 2017
Scott Sims — February 28, 2017 Follow @bscottsims— February 28, 2017 Engagement is the key to building and maintaining a social media following. If you only use text when posting to social media, you’re going to have a hard time building high levels of engagement. In fact, a small study of the MIT Facebook page … Continue reading 21 Tools to Create Engaging Images and Infographics for Social Media
Ray Bennett — February 28, 2017 — February 28, 2017 In the world of social media marketing, geo-targeting is a big thing and for good reason. The best marketers have realized this and are actively pursuing their target more directly. For example unless you have a good reason, if you send ads to everyone on … Continue reading Are You Properly Using Social Geo-Targeting?
Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs. Jordan Kasteler on February 28, 2017 Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users … Continue reading Using social media to jump-start your content marketing strategy
Looking to increase your brand’s reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business. Will Scott on February 27, 2017 At least 86 percent of Americans are now internet users, according to the latest data, and social media is one of … Continue reading 10 things you should be doing now on social media to grow your business
Donald Felix Odoh — February 27, 2017 — February 27, 2017 Contrary to what you might have heard, an increase in your social media marketing budget is not the only way to get more value from it. Sometimes a simple reallocation is all that is required to make a big difference. While this post is … Continue reading 5 Ways To Get More Value From Your Social Media Marketing Budget
Uwe Dreissigacker — February 24, 2017 Follow @uwedreiss— February 24, 2017 Invoicing can be a daunting experience, especially when many entrepreneurs and freelancers are busy juggling their main work: social media marketing. However difficult it may seem, invoices are crucial for getting positive cash flow, the real metric to determining the health and longevity of … Continue reading 5 Ways Smarter Invoicing Can Boost Your Social Marketing Business
Tukan Das — February 23, 2017 Follow @tdas— February 23, 2017 The world of B2B selling is changing, fast. And if your team doesn’t keep up, you won’t just lose opportunities – you stand to lose your entire business. Outbound selling relies too heavily on outdated tactics, like telling customers what they need instead of … Continue reading The Golden Rule of Social Selling: Solve Your Customer’s Problem
Catherine Hayden — February 24, 2017 — February 24, 2017 Internet-speak has a way of creeping into everyday language. For the first time ever, in 2015, the Oxford Dictionaries Word of the Year was a “pictograph” – what you probably know to be an “emoji”. Officially called the “tears of joy”, is now recognised as … Continue reading The When, How, And Why Of Emojis on Social Media
