Catherine Hayden — March 7, 2017 — March 7, 2017 Here’s a scary fact: 59% of entrepreneurs don’t believe social media is essential to their business. This comes from a survey published last year by an industry group called The Alternative Board (TAB). Social media managers, on the other hand, know how vital platforms like … Continue reading Social Media Reporting: Make Sure Clients Know You’re Worth It
Brandon Doyle — March 5, 2017 Follow @travelintweeter— March 5, 2017 Social media is a valuable tool for any and all companies. Why? Just think about all the things you can accomplish now that hadn’t even be dreamed of years ago: Targeted interaction with interested and potential customers Brand awareness, recognition, and loyalty Detailed customer … Continue reading How to Use Social Media as a Niche Brand
Chris DiMarco — March 3, 2017 — March 3, 2017 Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. ~ Kevin Stirtz, Strategy Manager (Practical Law) at Thomson Reuters You most likely already have a presence on at least … Continue reading How to Seamlessly Add New Social Channels for Customer Service
By Disha Dinesh March 2nd, 2017 Social media probably stands among your top traffic sources. Regardless, marketers still complain about social media being an ineffective tool in driving traffic and conversions. What most marketers don’t know is that the share of a company’s marketing budget set aside for social media marketing has been predicted to rise … Continue reading 7 Top Tips To Boost Your Social Media Traffic
Lisa Pohlman London, PhD — March 1, 2017 — March 1, 2017 One trait that sets humans apart is our drive to make sense of things. We do this so we can comprehend our shared history and make plans for the future. As professionals, we do this so we can assess the state of our … Continue reading How Social Media Affects Democracy
Joe Benjamin — March 1, 2017 Follow @josephsaul1987— March 1, 2017 A large number of people feel more compelled to shop with brands that actively try to make a difference in the world. In fact, people have grown to expect brands to get behind social causes and visibly support them – proving it through ‘good’ … Continue reading Top Organizational Social Causes of 2017
Scott Sims — February 28, 2017 Follow @bscottsims— February 28, 2017 Engagement is the key to building and maintaining a social media following. If you only use text when posting to social media, you’re going to have a hard time building high levels of engagement. In fact, a small study of the MIT Facebook page … Continue reading 21 Tools to Create Engaging Images and Infographics for Social Media
Ray Bennett — February 28, 2017 — February 28, 2017 In the world of social media marketing, geo-targeting is a big thing and for good reason. The best marketers have realized this and are actively pursuing their target more directly. For example unless you have a good reason, if you send ads to everyone on … Continue reading Are You Properly Using Social Geo-Targeting?
Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs. Jordan Kasteler on February 28, 2017 Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users … Continue reading Using social media to jump-start your content marketing strategy
Looking to increase your brand’s reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business. Will Scott on February 27, 2017 At least 86 percent of Americans are now internet users, according to the latest data, and social media is one of … Continue reading 10 things you should be doing now on social media to grow your business
