Tag Archives: Smart

What Is a SMART Goal?

Melanie Green March 11, 2021 A SMART goal is simply a specific, measurable, attainable, relevant, and time-based goal. Goal setting is an integral part for organizational success. Unfortunately, most businesses do not know where to begin when it comes to properly setting and identifying expectations with regard to their employees. This is unfortunate because proper … Continue reading What Is a SMART Goal?

5 Smart Ways to Improve Your ROI (Plus Tools & Templates)

Katy French February 25, 2021 ROI is the bane of every marketer’s existence. And with increasing budget cuts, it’s more frustrating than ever. (According to Gartner research, 44% of CMOs faced budget cuts in the wake of the Pandemic.) Improving ROI is always a priority, but with limited resources and increasing pressure to perform, how … Continue reading 5 Smart Ways to Improve Your ROI (Plus Tools & Templates)

Think Smart, Work Smarter: So You’ve Hired an Assistant or Want to…Now What?

Kelly Louro January 19, 2021 You’ve done it! After the long hours of back-office tasks you decided to take on by yourself (tsk, tsk…), mountains of unread emails, and clearing your voicemail box for the THIRD time this week, you finally decided to hire an assistant. Congratulations! …Now what? Getting Started Hiring an assistant (whether … Continue reading Think Smart, Work Smarter: So You’ve Hired an Assistant or Want to…Now What?

3 Smart, Sustainable Ways to Monitor Your Organic Search Rankings

Ann Smarty December 18, 2020 “Why don’t we rank first for [keyword]”? Every SEO analyst gets this question. And every business investing in SEO uses keyword rankings to judge performance. Despite the flood of “organic rankings are dead” articles in recent years, I have yet to see a single business or agency that has given … Continue reading 3 Smart, Sustainable Ways to Monitor Your Organic Search Rankings

3 Things Smart Businesses Are Doing Now to Recover From the Pandemic…

Dave Wakeman September 7, 2020 jarmoluk / Pixabay As we hit September, I’ve been thinking more and more about how businesses can survive in the ongoing economic environment of the pandemic as reports are starting to come out that we may not be through dealing with the financial impacts of the virus yet. While none … Continue reading 3 Things Smart Businesses Are Doing Now to Recover From the Pandemic…

How to Ensure Smart Usage of Digital Marketing During COVID-19

Rahis Saifi July 7, 2020 “Intelligence is the ability to adapt to change” – Stephen Hawkins. These words said by the famous scientist feel even more important during this COVID-19 pandemic. Businesses all over the globe have been significantly impacted due to the epidemic. However, it has also taught us that doing our jobs from … Continue reading How to Ensure Smart Usage of Digital Marketing During COVID-19