Linda DessauJanuary 24, 2015 Blogging is a doubly effective marketing tool that can attract prospective customers to your website and impress them when they arrive. That means they’re more likely to return, and to think of you when they need your services. Here are three truths to remember about marketing a small business with a … Continue reading Three Blogging Truths About Marketing A Small Business
Jackie NagelJanuary 24, 2015 A blog is an outstanding tool to grow your business. It expands your market reach, builds your credibility, presents your expertise, and shapes your brand awareness. Plus, it’s a cost-effective tactic for driving more traffic to your website…once the common blogging challenges are unscrambled. Before we can consider growing blog traffic … Continue reading Can A Process Solve Your Small Business’s Biggest Blogging Challenge?
Darnelle O’BrienJanuary 24, 2015 For small business, having a well-defined target market is important. No one can afford to target “everyone” especially not small businesses. But even more importantly, small businesses can take on the big guys (and win) by targeting niche markets. The biggest concern that clients have when this conversation happens, is the … Continue reading Understanding The WHO In Small Business Marketing
Graham JonesJanuary 23, 2015 What are the most important things to small businesses in terms of marketing? The answer is revealed in a study of more than 700 small and medium sized businesses in America and Europe. The most important things are “word of mouth” and “telephone calls”. So guess what those small business owners … Continue reading Small Businesses Confused by Online Marketing
Naomi GoldbergJanuary 23, 2015 Using social media to grow your business doesn’t mean just opening a corporate Facebook page. Follow our 10 commandments below to master social media for small businesses in 2015 1. Thou shalt not join every social channel Nobody has the time or the energy to be on every social channel, so … Continue reading The 10 Social Commandments for Small Businesses
Debbie LevenJanuary 22, 2015 You’ve got no profile and the media don’t know you exist. You’ve got a strong story to tell and it’s downright frustrating when you see your competitors in the media spotlight. Small business PR sounds great but if you don’t know how to get started then it could all just turn … Continue reading 7 Steps to Getting Small Business PR When You Have No Idea What You’re Doing
Hal SheltonJanuary 22, 2015 Cash is the fuel that makes a business run. You need it to pay salaries (including your own), fund marketing programs to acquire and retain new customers, invest in equipment and facilities, pay rent, buy supplies and many more day-to-day activities. The purpose of this post is to help you figure … Continue reading How Much Cash Should a Small Business Have?
Katey FerenziJanuary 21, 2015 This is the second installment of the #SellMore Small Business Boot Camp series. In part one, we discussed how to find a product niche. This week, we’ll be covering various ways to source your product. Congrats, you’ve gotten through the pivotal first step of starting an online store – selecting the … Continue reading Small Business Boot Camp: 3 Ways to Source Products When Selling Online
Nathan RobersonJanuary 21, 2015 Sunland’s window washing “Grime Fighters” are making sick kids smile. All while marketing for a cause. With today’s consumers becoming more aware that companies of all sizes are engaging in marketing tactics that involve charitable contributions, helping kids in need, feeding the hungry, and many other altruistic endeavors; many small business … Continue reading Cause Marketing and Your Small Business: It Works When It’s Not Drudgery
David BaarsJanuary 20, 2015 Running a small business takes a lot of work. As a leader at a small business, I have to focus on sales, marketing, managing people, bookkeeping, and the list goes on and on. Given that I only have a limited amount of time each day, I focus my attention on what’s … Continue reading 5 Marketing Must Dos For Small Businesses
