Tag Archives: Small

6 Marketing Activities For Small Business And Mid-Market Companies

Rick WhittingtonSeptember 29, 2015 It’s almost that time of year when you review your marketing plans and set goals for next year. During that process, you’re probably going to look at what worked and what didn’t, and if you’re like many companies we talk to, you’re looking to spend more money and time on digital … Continue reading 6 Marketing Activities For Small Business And Mid-Market Companies →

“Why Culture is so Important to Small Business Success”

Dave SchoenbeckSeptember 27, 2015 The simple fact is, a carefully cultivated culture is one of the most important components of success for a small business. Many businesses have amazing business models. Many businesses have brilliant strategic plans. Very few have the combination of a business model, strategic plan and a compelling culture. When the three … Continue reading “Why Culture is so Important to Small Business Success” →

How Small Business Owners Can Manage Human Resources

Tess TaylorSeptember 25, 2015 How can a small business best handle the challenges of human resource management? The anwer depends on many factors. For example, many businesses have a full division staffed with trained HR professionals to manage all aspects of the business from the people perspective: otherwise known as the human resources department. They … Continue reading How Small Business Owners Can Manage Human Resources →

Making Sense of Google Analytics: 10 Tips for Small Businesses

Jeremy TaylorSeptember 24, 2015 Google Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you. Without analytics, you rely on guesswork (and guesswork is a terrible business model). The problem is that it can be tricky to identify the … Continue reading Making Sense of Google Analytics: 10 Tips for Small Businesses →

Small Business Customer Service and the Minimum Wage

Personal Branding Blog September 23, 2015 Conservative and progressive economists continue to debate the impact on small businesses of increasing the minimum wage. Conservative and progressive politicians continue to argue the issue to chart their political futures. While they all drone on, a significant number of low wage employees struggle to make ends meet while … Continue reading Small Business Customer Service and the Minimum Wage →