Miranda PaquetNovember 3, 2015 When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a special … Continue reading How A Small Business Made $67,000 From One Cyber Monday Email
Francesca Di MeglioNovember 3, 2015 You can drive a full court press digital marketing strategy all you want, but every small town entrepreneur knows that if you aren’t out there shaking hands and kissing babies (as they say) within your community, you’re missing out on part of the pie. But relax, your online and offline … Continue reading 5 Killer Resources for a Small Town Entrepreneur
John MeyerNovember 1, 2015 The growth of social media as a major component of marketing has made online paid advertising a challenging and competitive forum for both customers and vendors. Falling under the heading of Native Advertising, this type of marketing is loosely defined as paid content presented in the same format as all other … Continue reading 6 Paid Advertising Solutions for Small Business Promotion
Gregory T. Huang October 29, 2015 Every so often, the need for talent in tech startups seems to reach a critical point. Competition for good developers and business people is always fierce, but now is prime time for a snapshot of where things stand—and one of the big trends is executives moving from established companies to … Continue reading In Good Times, Tech Talent Flows From Big to Small Companies
Clair Jones October 28, 2015 Sometimes it can feel like hackers are a mere relic of the ’90s: trench coat–donning, sunglass-toting nerds that navigate neon-lit cyber-realities. The truth is, hackers are real, and they’re a real danger to your business. Celebrities, multinational retailers, and social media websites have all fallen prey to their tactics. And … Continue reading 4 Ways Data Security Can Improve Your Small Business
Pratik DholakiyaOctober 27, 2015 I know you understand… Content marketing is effective and social media is a great way to interact with your customers. But we all only get 24 hours in a day, and if you run a small business, you probably have two things scheduled for every single one of those hours already. … Continue reading 4 Social Media Tools To Get Small Business Owners Off The Treadmill
Rachel AndersonOctober 25, 2015 I live and do business in Montana, where small business is the lifeblood of almost every community. The vast majority of my local clients are solopreneurs or small businesses with less than 10 employees. When meeting with a client for the first time, we often discuss what role marketing has played … Continue reading Marketing a Small Business in a Small Community
Samuel MurlithiOctober 23, 2015 It’s just not worth calling yourself an entrepreneur if you can’t think through the relationship between revenues and profits. Willful ignorance on the part of lots of small business owners might just be the reason why they are caught up in this quandary. Entrepreneurs should ideally be concerned about how healthy … Continue reading 12 Tips For Scaling Up Profits In Your Small Business
Victoria VessellaOctober 23, 2015 Mass customization is a trend that many businesses of varying size and scale have dabbled in. In today’s consumer-driven marketplace, it’s a smart idea to create custom offerings that meet the specific demands of customers. However, not every organization is able to capitalize on this phenomenon the way they would like … Continue reading How Mass Customization Can Work for Small Businesses
Steve GummOctober 20, 2015 How to save a struggling small business? Stop. Put everything down. Breathe. This isn’t a silver bullet – there is no such thing. There are a myriad of reasons your business may be struggling, or not reaching the heights you believe it can reach. This article can’t possibly dive into every … Continue reading How To Save a Struggling Small Business
