by Susan Gilbert December 28, 2015 Follow @SusanGilbert December 28, 2015 Project a Big Brand Image for Your Business With These Four Tools Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some tools to help your small business appear like a … Continue reading Monday Tips: Get Big Visibility for Small Business With 4 Tools
by Rachel Anderson December 26, 2015December 26, 2015 One of the great small business marketing enigmas is setting a marketing budget. Many small business owners aren’t sure how to set a marketing budget. How much should I spend on marketing? Taking the “wing it” approach will usually lead to overspending and misallocation. Proper planning, strategizing … Continue reading Establishing A Small Business Marketing Budget
by Suzanne Hoenig December 18, 2015December 18, 2015 Have you ever considered repurposing content as part of your overall marketing strategy? Should you? When we asked content marketing experts the biggest mistakes they still see people making, several concurred on one point in particular, Content Marketers:You’re selling yourself short when you don’t reuse, repurpose, and … Continue reading How Easy Is Repurposing Content for Small Business?
by Deanna Zaucha December 31, 2015 Follow @deannazauchaDecember 31, 2015 Only 34% of marketers use Twitter to successfully generate leads.” – Hubspot You’ve already read the top tips for posting on Twitter, how to fully utilize a Twitter header photo, and what it takes to prolong the half-life of your tweets to improve engagement on … Continue reading 12 Twitter Stats to Help Your Small Business Get More Conversions [Infographic]
by Chris Horton December 16, 2015 Follow @chrshortonDecember 16, 2015 As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of corporate programmic ad buying, … Continue reading 5 Proven Digital Marketing Strategies for Small Businesses in 2016
by Richie Contartesi December 15, 2015 Follow @anabolictechDecember 15, 2015 WordPress has achieved a pretty huge amount of market domination, but should small business owners use WordPress? The numbers tell the story: 60.4 percent: the proportion of current websites online built using WordPress-based site builders 23.8 percent: the proportion of current websites online built using … Continue reading Should Small Business Owners Use WordPress?
By Robert Brady December 15th, 2015 As a small business there are so many thing to manage with your online marketing: SEO, PPC, email marketing, PR, blogging, etc. Horror stories of businesses making mistakes seem to be all over the internet. But what about the SMBs out there doing it right? Today I’ll highlight … Continue reading Profit From These Real World Small Business PPC Examples
by Dan Scalco December 14, 2015 Follow @danscalcoDecember 14, 2015 Having a website for your small business is essential but whether you DIY or hire a professional digital marketing/design company, it’s a wasted effort if it’s not done right. Small businesses have different needs than big corporations, and your unique demands should be reflected in … Continue reading What You Need to Know Before Redesigning Your Small Business’ Website
by BusinessVibes December 14, 2015 Follow @businessvibesDecember 14, 2015 What started out as a photo-sharing app for social networking has now quickly become one of the most powerful brand-building tools available and used by many different businesses. Many restaurants and retailers like travel agents are successfully using Instagram marketing and if you are a business … Continue reading Brand Building Tools: Why Your Small Business Startup Needs to Use Instagram
by Kim Westwood December 14, 2015 Follow @shopping_linksDecember 14, 2015 Using influencers to market products has helped businesses connect with customers long before ‘influencer’ became a commonly accepted marketing term. As early as Roman times, when famed charioteer Diocles became one of the world’s first sponsored athletes, marketers have tapped into the influence of prominent figures. … Continue reading Influencer Marketing: How to Make it Work for Your Small Business in 2016
