Tag Archives: Sites

Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions

by Laurie Sullivan@lauriesullivan, November 4, 2016 Consumers anticipate doing more of their shopping through online channels this year, but marketers need to understand the personal and the emotional cross-channel purchase journey. Personalization is a driving factor for higher sales during the 2016 holiday shopping season. Of those surveyed, 31% of people participating in a survey … Continue reading Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions

Leverage SERPs Visibility – 7 Techniques for E-commerce Sites

by Soumya Nair Follow @Soumya_M_NairSeptember 29, 2016 In today’s competitive business landscape, higher SERP ranking has become one of the most important challenges to e-commerce sites. Let’s have a look at some reports of renowned online marketers. According to a data generated by Custora, 26% of ecommerce orders come from search engine traffic. Kissmetrics reports … Continue reading Leverage SERPs Visibility – 7 Techniques for E-commerce Sites

Study Finds Consumers Increasingly Search Across Multiple Retail Sites Per Session

by Laurie Sullivan, Staff Writer @lauriesullivan, September 9, 2016 Why do consumers browse on multiple retail sites when shopping for a specific item? Excluding the fact that they look for a better price, 34% browse multiple sites looking for a better selection, 23% say the product is unavailable, 20% want to compare shipping options, and … Continue reading Study Finds Consumers Increasingly Search Across Multiple Retail Sites Per Session

Social Bookmarking Sites Can Benefit Your Marketing Campaign

by Yash MehtaSeptember 3, 2016 With the pace at which the virtual world is evolving around us, it is needless to say that there is an ever- increasing need for all the businesses to start using the various marketing campaigns. These marketing campaigns not only ensure optimum traffic inflow towards their online businesses; rather these … Continue reading Social Bookmarking Sites Can Benefit Your Marketing Campaign

Akamai: When creating responsive sites for mobile, consider dynamic image optimization

The content delivery network points out that marketers need to keep image performance in mind for mobile. Barry Levine on August 22, 2016   Responsive web design across several screens Since the end of the last decade, responsive web design (RWD) has been a popular way for marketers to minimize the amount of website modification they … Continue reading Akamai: When creating responsive sites for mobile, consider dynamic image optimization