by Laurie Sullivan@lauriesullivan, November 4, 2016 Consumers anticipate doing more of their shopping through online channels this year, but marketers need to understand the personal and the emotional cross-channel purchase journey. Personalization is a driving factor for higher sales during the 2016 holiday shopping season. Of those surveyed, 31% of people participating in a survey … Continue reading Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions
Tag Archives: Sites
Leverage SERPs Visibility – 7 Techniques for E-commerce Sites
by Soumya Nair Follow @Soumya_M_NairSeptember 29, 2016 In today’s competitive business landscape, higher SERP ranking has become one of the most important challenges to e-commerce sites. Let’s have a look at some reports of renowned online marketers. According to a data generated by Custora, 26% of ecommerce orders come from search engine traffic. Kissmetrics reports … Continue reading Leverage SERPs Visibility – 7 Techniques for E-commerce Sites
Study Finds Consumers Increasingly Search Across Multiple Retail Sites Per Session
by Laurie Sullivan, Staff Writer @lauriesullivan, September 9, 2016 Why do consumers browse on multiple retail sites when shopping for a specific item? Excluding the fact that they look for a better price, 34% browse multiple sites looking for a better selection, 23% say the product is unavailable, 20% want to compare shipping options, and … Continue reading Study Finds Consumers Increasingly Search Across Multiple Retail Sites Per Session
Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
by Laurie Sullivan@lauriesullivan, September 9, 2016 The average load time for mobile sites is 19 seconds when running on 3G connections, which Google says is “about as long as it takes to sing the entire alphabet song.” Some 77% of mobile sites take longer than 10 seconds to load when running on 3G networks. On 4G … Continue reading Many Visitors Abandon Mobile Sites If Load Time Tops 3 Seconds
10 reasons not to pay reputation-attack sites for removals
If your reputation has been damaged online, you might be tempted to pay sites to take down the offending content. Columnist Chris Silver Smith explains why that’s not a good idea. Chris Silver Smith on September 9, 2016 The Costs of Online Reputation Management – Paying for Sites to Remove Reputation Damage – Image … Continue reading 10 reasons not to pay reputation-attack sites for removals
Social Bookmarking Sites Can Benefit Your Marketing Campaign
by Yash MehtaSeptember 3, 2016 With the pace at which the virtual world is evolving around us, it is needless to say that there is an ever- increasing need for all the businesses to start using the various marketing campaigns. These marketing campaigns not only ensure optimum traffic inflow towards their online businesses; rather these … Continue reading Social Bookmarking Sites Can Benefit Your Marketing Campaign
No, Virginia, Google Doesn’t Index AJAX Sites
By Julian Connors September 1st, 2016 After announcing last October that Google does not recommend the Ajax crawling system they launched in 2009, SEO strategists and web developer throughout the country are wondering whether or not Google’s search crawlers can effectively pull AJAX content. What Is AJAX? AJAX is a way for browsers to pull in … Continue reading No, Virginia, Google Doesn’t Index AJAX Sites
Akamai: When creating responsive sites for mobile, consider dynamic image optimization
The content delivery network points out that marketers need to keep image performance in mind for mobile. Barry Levine on August 22, 2016 Responsive web design across several screens Since the end of the last decade, responsive web design (RWD) has been a popular way for marketers to minimize the amount of website modification they … Continue reading Akamai: When creating responsive sites for mobile, consider dynamic image optimization
Website Design Inspiration: 8 Sites to Spark Your Creativity
by Dan Shewan July 12, 2016July 12, 2016 Thanks to emerging technologies and the growing expectation that we should be able to do almost literally everything online, there’s never been a more exciting time in the field of web design. From huge brands redefining what corporate websites can be to the minimal, elegant work of … Continue reading Website Design Inspiration: 8 Sites to Spark Your Creativity
Wow — Facebook Ads on 3rd Party Sites for Non-Users
by Erin Sagin June 7, 2016June 7, 2016 This is my mom. She is many advertisers’ dream girl. She’s a full-time housewife, armed with a healthy wallet and plenty of time to peruse the internet. Moreover, she lovingly serves as a part-time personal assistant for most of my immediate family—meaning that she’s perpetually online shopping … Continue reading Wow — Facebook Ads on 3rd Party Sites for Non-Users