Tag Archives: Site

Your Ecommerce SEO Checklist: 15 Questions to Ask to Improve Site Ranking

by Angie Pascale May 23, 2016May 23, 2016 Organic search traffic is typically the largest referral source for every website, and it’s no different for ecommerce stores. Consumers prefer organic results because they perceive them to be more genuine and trustworthy (versus paid advertisements, which they know are trying to sell them something). The issue … Continue reading Your Ecommerce SEO Checklist: 15 Questions to Ask to Improve Site Ranking

How to Personalize E-commerce Site Search Results for Each Shopper

by Meera Murthy May 21, 2016May 21, 2016 With market fragmentation on the rise and shopper loyalty on the decline, retailers are always looking for new and creative ways to empower shoppers with great user experiences — particularly the ability to find information quickly. One area that is often neglected in the consumer journey is … Continue reading How to Personalize E-commerce Site Search Results for Each Shopper

How 8 Different A/B Testing Tools Affect Site Speed (Original Study)

by Peter Abrahamse May 18, 2016May 18, 2016 Both your visitor and Google prefer your site to be fast. Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings, both resulting in more money for your business. But A/B testing tools actually may slow down your site. We researched … Continue reading How 8 Different A/B Testing Tools Affect Site Speed (Original Study)

3 Phases of Ecommerce Personalization [Part 1]: How to Implement Baseline Site Segmentation

by Kunle Campbell April 6, 2016 Follow @kunleTcampbellApril 6, 2016 In exchange for the convenience of shopping from desktops, tablets or mobile devices, online shopping experiences can sometimes be somewhat cold and monotonous for shoppers. The typical experience for potential customers is that they click through to product pages from either category pages or search … Continue reading 3 Phases of Ecommerce Personalization [Part 1]: How to Implement Baseline Site Segmentation