Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings. Aleyda Solis on February 13, 2018 Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a … Continue reading Monitoring web migrations: A checklist for moving from one site to another
Allen Finn — January 28, 2018 — January 28, 2018 Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking … Continue reading Here’s How the Google Speed Update Could Impact Your Site (& AdWords Account)
By Nital Shah January 5th, 2018 Search engine optimization is an arduous, complicated task… It requires hard work, dedication to keep up with algorithm changes, constant learning, and a passion for testing and analytics. And, even when you do everything by the book, it can still take you a long time to rank high … Continue reading How To Rank On Page One Of Google Without Publishing Any Content On Your Site
Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance. Dave Davies on December 14, 2017 In our last article, we looked at some interesting ways to visualize your website structure to … Continue reading Visualizing your site structure in advance of a major change
Nick Whitmore — December 13, 2017 Follow @ContentWritingo — December 13, 2017 There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence … Continue reading 10 Ways To Market Your Ecommerce Site
Eric Rosenberg — November 28, 2017 — November 28, 2017 27707 / Pixabay If you want to run a successful business in the 2010s and beyond, you need a website. It doesn’t matter if you are a solo online entrepreneur or run a large network of brick-and-mortar stores, you need an online presence. Many business … Continue reading How to Build a Basic WordPress Site in 5 Minutes
Grayson Kemper — November 28, 2017 Follow @g__kemp — November 28, 2017 geralt / Pixabay As search engines further entrench themselves as the central forum for our online activity, SEO has moved from an online marketing advantage to an online marketing requirement. Simply put, SEO is a necessary business process for firms that depend on … Continue reading 3 Basic SEO Services That Boost Visibility for Your Site
Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear. Kevin Rowe on November 20, 2017 You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network … Continue reading Private blog networks: A great way to get your site penalized
By Gennaro Cuofano October 25th, 2017 A couple of months ago I was exploring with my blog the possibility of expanding my reach beyond Google. As part of the team at WordLift, we run several experiments on a weekly basis to understand what strategies and tactics make search engines prefer web pages over others. That … Continue reading How To Optimize Your Site To Get DuckDuckGo Traffic
By Ann Smarty October 24th, 2017 I am a pretty prolific writer online. My work has ended up on dozens of sites over the years, including some big names. On the other hand, I have also had some incredible, influential bloggers writing for my site, or participating in other content I have created. With … Continue reading How To Win An Influential Blogger To Write For Your Site
