Tag Archives: Site

5 Tips for Developing a Membership Site That Appeals to Customers

Monika Jansen — January 15, 2020 Setting up a membership site requires a TON of work, but if you can create one that people want to join it’s a very worthwhile endeavor. A membership site represents a new potential income stream, and it also allows you to build an online community and engage with people … Continue reading 5 Tips for Developing a Membership Site That Appeals to Customers

11 Tips for Accepting Mobile Payments on your eCommerce Site

Peter Daisyme — November 29, 2019 It wasn’t that long ago when mobile payments were considered a novelty. That’s quickly changed when you consider that by 2020 mobile payment transactions will exceed $ 314 billion. Even more promising, Vantiv has found that 46 percent of Millennials and 41 percent of Gen Xers already use mobile … Continue reading 11 Tips for Accepting Mobile Payments on your eCommerce Site

How to Grow Your Membership Site With Digital Marketing

Thomas Griffin — November 22, 2019 Follow @jthomasgriffin Membership sites are a great way to share your content and create recurring income online. They form a helpful platform where customers can access exclusive information with a monthly subscription. You can also charge a one-time fee and upsell to provide access to other content. Membership sites … Continue reading How to Grow Your Membership Site With Digital Marketing

The 3 Vs to Reduce Membership Site Customer Churn

Qhubekani Nyathi — October 31, 2019 Follow @qtnyathi A high customer churn rate is the Achilles heel of every membership site. If it’s not managed well, you lose more and more members. Profits dwindle and you may eventually shut down a once-thriving community. Studies show the average churn rate of a healthy subscription-based business is … Continue reading The 3 Vs to Reduce Membership Site Customer Churn

How to Future-Proof Your eCommerce Site for the Millennial Customer

Lisa Morgan — October 28, 2019 A look at the technologies and eCommerce design trends that will define successful eCommerce businesses in the future. According to a 2019 study from CouponFollow, millennials now make 60% of all purchases online, up from 47% in 2017. While baby boomers in the UK are 17 times wealthier than … Continue reading How to Future-Proof Your eCommerce Site for the Millennial Customer

How to Maintain Brand Equity During a Site Redesign

Mikel Bruce — October 4, 2019 Follow @TinyFrogTech Having well-recognized and positive brand equity is a huge advantage for any business. Companies with a respected brand can often charge more for their products or services and obtain better results from their marketing efforts. But cultivating a strong brand takes diligence, and one of the biggest … Continue reading How to Maintain Brand Equity During a Site Redesign

When to use a hotfix on your site during a sprint (and when not to)

Hotfixes can create chaos internally if things are done hastily and hurt the overall customer experience. Greg Giletto on September 19, 2019 Every marketer knows about the allure of the “hotfix.” Something on the site needs to be changed, but the dev team can’t do it until the next release, which is two weeks away. … Continue reading When to use a hotfix on your site during a sprint (and when not to)