Chris Christoff July 22, 2020 What’s the first thing you do when you’re shopping online? Studies show that 87% of the time you check out social proof to know what others are saying about the product. And like any rational buyers, you go for products with positive feedback, rather than something that has low ratings … Continue reading 4 Ways to Add Social Proof to Your eCommerce Site
Jeff Previte — May 4, 2020 It happens all too often. A redesign or update is held up by indecision over which version will get you the positive results you’re looking for. Should the chatbot appear on the left or the right? Do we want the CTA to be sticky or not? Will people like … Continue reading The Best A/B Testing Tips You Need to Know to Fully Optimize Your Site
Syed Balkhi — April 24, 2020 Website split testing (or A/B testing) is an essential conversion optimization activity, as it can attract more leads and boost subscriber rates for you. Most of us don’t bother because it requires a little setup and extra work. But if you invest the time now, you’ll enjoy significant benefits … Continue reading 5 Simple A/B Tests You Should Try on Your Site Right Now
Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them by Laurie Sullivan @lauriesullivan, April 16, 2020 Yext launched the No Wrong Answers integrated marketing campaign to help organizations determine how well they are answering questions that people want answered on their company’s website. The campaign offers a free trial from … Continue reading Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them
Kristina Henry — April 3, 2020 On January 22, 2020, Google announced via Twitter that featured snippets will now be counted as one of the main organic search results, meaning that the same URL can no longer hold both the featured snippet and another organic listing on page one of Google. Google holds that this … Continue reading What Google’s Featured Snippet Deduplication Means for Your Site
JJ Tyson — February 18, 2020 Site abandonment has always presented a major challenge for online retailers. Although it would make sense for the abandonment rate to go down over time, research finds the exact opposite is true. In fact, between Q4 of 2018 and Q2 of 2019, overall conversion rates decreased from 3.23% to … Continue reading Site Abandonment and How to Decrease it at Every Stage
Micah Lally — February 12, 2020 How often do you land on a well crafted website and guess just how much it probably cost the owner? Are you able to estimate the pricing of every CTA, logo design, and exit pop-up? Is it a custom design or a template? Did they save money by building … Continue reading Website Design Cost: How to Build a Site That Converts at the Best Price
Ankush Mahajan — January 22, 2020 Do you know 20% of mobile queries are voice searches? Traditional organic searches through typing words have taken a backseat in recent years. Voice searches have gained immense popularity mainly because of its speed. Searching through voice instead of typing is 3.7 times faster. It has been estimated that … Continue reading Google, How Can I Optimize My Site for Voice Search?
Monika Jansen — January 15, 2020 Setting up a membership site requires a TON of work, but if you can create one that people want to join it’s a very worthwhile endeavor. A membership site represents a new potential income stream, and it also allows you to build an online community and engage with people … Continue reading 5 Tips for Developing a Membership Site That Appeals to Customers
Kristin Zhivago — January 13, 2020 Do you know where your site is hosted? Where your domain is hosted? Where your email is hosted? Do you know if you are paying for that hosting directly via your own credit card? Do you have sign-in information for each of these sites and know how to access … Continue reading Is Your Developer Holding Your Site Hostage?