Paul Morris — April 26, 2019 Follow @SuperbDigital — April 26, 2019 Every website will have at the very least a semblance of structure, but it’s telling just how few people put any thought into website structure either before or after they’ve built their website. And yet, site structure is one of the fundamental building … Continue reading An SEO Guide to Website Structure, Content Silos & URL Architecture
Corrie Mieszczak — March 20, 2018 — March 20, 2018 There are all kinds of reasons companies are changing their approach to data management—and the customer experience is as powerful as any. You may ask, “What does data management have to do with our customer relationships, let alone their perception of our brand?” Quite a … Continue reading For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos
Liz Kislik — September 26, 2017 Follow @lizkislik — September 26, 2017 geralt / Pixabay Last month, a longstanding client brought me in after reviewing some recent customer research. The company provides a relatively complex service, and one of their most common and unprompted customer complaints was that the company’s various service areas “worked in … Continue reading Why Your Silos Are More Important Than You Think
Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend. Andreas Reiffen on August 10, 2017 In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the … Continue reading Breaking down silos in e-commerce retail
by Tobi Elkin@tobielkin, September 21, 2016 While marketers and agencies are committed to leveraging data throughout their businesses, the findings of a new whitepaper indicate that a lack of talent and pervasive functional silos are preventing them from making the most of data. The IAB (Interactive Advertising Bureau) Data Center of Excellence and DMA (Direct … Continue reading Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential
by News/Blog for GreenRope Website 2015 May 12, 2016May 12, 2016 Image by 8Manage Departmental silos or units have been an inevitable reality in business. But recent trends have suggested that silos slow down an organization’s information flow and coordination. Problems arise when trying to quickly transmit information from one silo to another, making it … Continue reading How Technology Helps Break Down Silos
Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure. Patrick Stox on February 19, 2016 Why is it that when SEOs write any new content, the content will inevitably end up on a blog? Most companies create a … Continue reading Everything Should Not Be A Blog Post: Start Using Silos
Columnist Maggie Malek explains why your search, social and content teams must work together to help drive your brand’s vision and resonate with consumers. Maggie Malek on December 17, 2015 at 10:13 am Is today’s agency model broken? This is the endless debate. Every few years, the marketing pendulum swings between the need for integrated … Continue reading Smashing Old Silos: The Necessary Integration Of Search, Social And Content
by Mike Moran November 19, 2015 Follow @MikeMoranNovember 19, 2015 Unless you are a farmer, silos are never good. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when I talk to most marketers is that they have separated digital marketing very neatly: Website … Continue reading Are You Still Doing Your Digital Marketing In Silos?
