Evanne Farmer June 19, 2020 Finding Social Media Inspiration from TV Television began in 1927 but didn’t really take off until the 1950’s. The appeal of television in this era was that it connected people from different parts of the world together. Major events, such as the debate of John F. Kennedy and Richard Nixon … Continue reading How To Find Social Media Inspiration From Your Favorite Shows
B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows
Albert Costill — April 18, 2020 Research has found that the average American spends around nine hours a day working. That’s a serious concern for everyone since work is a primary stressor in life. How you recharge or not to recharge can impact your mental and physical health. Employee productivity, burnout, and retention are all … Continue reading How You Recharge Shows How Good of a Boss You Are
Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands. Jennifer Cannon on March 4, 2020 While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to … Continue reading Email martech consolidation shows just how important deliverability is
Marketers Finally Learning How To Optimize Search Spend, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2019 Marketers spent 7% more on search ads in the third quarter of 2019, compared with the year-ago quarter. Paid-search impressions grew 29% year-over-year. Clicks rose 15% YoY — but not at the same pace as impressions, … Continue reading Marketers Finally Learning How To Optimize Search Spend, Data Shows
Lead-Generation Service Shows How Much Data Google Home Devices Collect by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2019 The data collected from Google smart home and personal devices by either searches, sensors, voice and audio commands or visual cues can be daunting and even downright scary when combined to create a complete picture of … Continue reading Lead-Generation Service Shows How Much Data Google Home Devices Collect
Users will now be able to see the interests and categories used to target them and where the information came from. Amy Gesenhues on July 11, 2019 at 1:23 pm Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to target … Continue reading Facebook shows users more details about data used to target ads
Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Google and Microsoft have spent decades building search platforms and helping small to medium-sized businesses use online technology to advertise and market their goods and services. Now a report, released Monday, suggests much of the growth … Continue reading Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online
What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows by Ray Schultz , Columnist, June 5, 2019 The talk about serving people at all touchpoints may be overstated — at least when it comes to first-time customers. The main marketing factor that prompts shoppers to buy from a retailer they have never purchased from before … Continue reading What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows
Most SMBs Say They Need A Digital Presence, Study Shows by Ray Schultz , April 18, 2019 Small businesses may not be there yet, but 88% of them believe they need an online presence to be successful, according to a new study by HigherVisibility. At the same time, 41.8% either have no goal in mind … Continue reading Most SMBs Say They Need A Digital Presence, Study Shows
