The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones. Constantine von Hoffman on June 17, 2025 Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist … Continue reading Study shows AI agents struggle with CRM and confidentiality
An analysis by TransUnion shows good targeting has an exponential effect on return on ad spend. Mike Pastore on June 12, 2025 Making the best targeting decisions can have a compounding effect on return on ad spend (ROAS), according to new data released this week by TransUnion. According to the TransUnion analysis, the upside … Continue reading TransUnion data shows importance of good targeting for ROAS
Crumbl faces a $24 million lawsuit for using unlicensed music on TikTok. Here’s how to avoid the same mistake. Jay Mandel on May 16, 2025 In April, Warner Music Group sued the viral bakery chain Crumbl for $ 23.85 million, claiming it used 159 copyrighted songs in TikTok and Instagram posts without securing proper … Continue reading Crumbl’s legal trouble shows the risks of shortcut marketing
February 27, 2025 Measles outbreak update: CDC map shows where the disease is spreading after Texas child confirmed dead Twenty-five years after the disease was declared “eliminated” in the U.S., cases are rising again, with a Texas outbreak now spreading to New Mexico. BY Michael Grothaus Measles cases continue to rise in the United States nearly … Continue reading Measles outbreak update: CDC map shows where the disease is spreading after Texas child confirmed dead
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda’s RMN got Unilever a delicious result. Constantine von Hoffman on January 22, 2025 Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) … Continue reading Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
eBay Data Shows How Holiday Ads Influence Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, November 4, 2024 Consumers have expectations for the holiday shopping season. Based on consumer feedback, eBay details trends in a report that launched Monday, including estimates of how ads influence buying decisions. Overall, 21% said advertisements help them find the best … Continue reading eBay Data Shows How Holiday Ads Influence Consumers
October 19, 2024 1 in 4 American adults suspect they have undiagnosed ADHD, new data shows Only 4.4% of adults actually have the disorder, but far more are misdiagnosing themselves. BY Sarah Bregel In recent years, we’ve heard a lot about “neurodivergence” on social media, including genetic disorders such as Attention Deficit Hyperactive Disorder (ADHD). The … Continue reading 1 in 4 American adults suspect they have undiagnosed ADHD, new data shows
September 14, 2024 After-hours work emails contribute to burnout and hostility, research shows When the boundaries between home and work are eroded, it doesn’t just hurt people’s job and life satisfaction—it affects organizational performance. BY The Conversation Imagine it’s Friday evening. You’re about to watch a new Netflix drama, trying to unwind after a long week. Suddenly … Continue reading After-hours work emails contribute to burnout and hostility, research shows
DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition by Laurie Sullivan , Staff Writer @lauriesullivan, September 4, 2024 It’s not surprising that Google’s $3.1 billion acquisition of DoubleClick in 2007 changed the ad game, but now it seems a document known as a “pitch deck” that recently surfaced shows why a growing number of antitrust experts believe that sort of … Continue reading DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition
August 31, 2024 Fed’s favored inflation indicator shows price increases remained low in July Friday’s figures underscore that inflation is steadily fading in the U.S. after three painful years of surging prices having hammered many families’ finances. BY Associated Press An inflation measure closely tracked by the Federal Reserve remained low last month, extending a trend … Continue reading Fed’s favored inflation indicator shows price increases remained low in July
