Tag Archives: Shows

Marketers Finally Learning How To Optimize Search Spend, Data Shows

Marketers Finally Learning How To Optimize Search Spend, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2019 Marketers spent 7% more on search ads in the third quarter of 2019, compared with the year-ago quarter. Paid-search impressions grew 29% year-over-year. Clicks rose 15% YoY — but not at the same pace as impressions, … Continue reading Marketers Finally Learning How To Optimize Search Spend, Data Shows

Lead-Generation Service Shows How Much Data Google Home Devices Collect

Lead-Generation Service Shows How Much Data Google Home Devices Collect by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2019 The data collected from Google smart home and personal devices by either searches, sensors, voice and audio commands or visual cues can be daunting and even downright scary when combined to create a complete picture of … Continue reading Lead-Generation Service Shows How Much Data Google Home Devices Collect

Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online

Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Google and Microsoft have spent decades building search platforms and helping small to medium-sized businesses use online technology to advertise and market their goods and services. Now a report, released Monday, suggests much of the growth … Continue reading Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows by Ray Schultz , Columnist, June 5, 2019 The talk about serving people at all touchpoints may be overstated — at least when it comes to first-time customers.  The main marketing factor that prompts shoppers to buy from a retailer they have never purchased from before … Continue reading What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows

Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows

Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2019  Stone Temple Consulting, acquired by Perficient in July 2018, released a study Thursday that analyzes the importance of links to ranking in Google search results. The methodology for this study, which also looks at different … Continue reading Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows by Laurie Sullivan  @lauriesullivan, (November 28, 2018) Retailers that changed their Thanksgiving Day strategy and began running promotions through the week rather than the holiday weekend began to see benefits from the move from consumers getting a jump on their holiday shopping.  Hitwise, a data … Continue reading Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows

Read Your Reviews: Consumers Expect A Response, Study Shows

Read Your Reviews: Consumers Expect A Response, Study Shows by Ray Schultz , Columnist, (November 20, 2018) Almost a fifth of small businesses ask consumers via email to review them, according to The Great Conversational Divide, a study by the Local Search Association, commissioned by SOCi.    Good move, although an even higher percentage don’t … Continue reading Read Your Reviews: Consumers Expect A Response, Study Shows

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows by Ray Schultz , November 12, 2018 Internet outfits such as Facebook and Google are the least trusted by consumers when it comes to protecting their personal data, according to The Consumer Brand Trust Survey by Janrain. Of 1,079 consumers polled, 31% rank the internet … Continue reading The Least-Trusted Brand For Data Protection Is Facebook, Study Shows