Tag Archives: should

Why digital out-of-home should be integrated into your 2019 marketing mix

With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics. Jon Schulz on March 18, 2019 Digital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake traditional outdoor ad spending by 2020. Perhaps … Continue reading Why digital out-of-home should be integrated into your 2019 marketing mix →

4 Time-Saving Tricks Freelancers Use That Founders Should Copy

Freelancing Tools

Howie Jones — March 17, 2019 — March 17, 2019 Freelancers are the kings and queens of time management. While office workers play the 9-to-5 game and founders juggle everything from board meetings to product launches, freelancers strive to maximize the ratio of dollars paid to hours worked. Founders might be the busiest people on … Continue reading 4 Time-Saving Tricks Freelancers Use That Founders Should Copy →

Video Marketing Part II : What Videos Should I Create?

Video Marketing

Neil Wood-Mitchell — March 13, 2019 Follow @ThreeMotionUK — March 13, 2019 Getting Started with Video Production… In Part I we explore ‘why’ video marketing is so important. In Part II we’re looking at ‘what’ types of content should you be sharing? Knowing exactly what to post doesn’t require a crystal ball – but it … Continue reading Video Marketing Part II : What Videos Should I Create? →

How Big Should Your Emergency Fund Be as a Business Owner?

Cash Management

Choncé Maddox — March 15, 2019 — March 15, 2019 There’s no denying it. All business owners need a solid emergency fund. While you are in charge of your own income, it’s bound to fluctuate and you may have some rougher months as a result. This is why it’s best to be prepared with a … Continue reading How Big Should Your Emergency Fund Be as a Business Owner? →

4 Things You Should Know Before Hiring a PPC Agency

PPC Strategies

Pauline Jakober — March 14, 2019 Follow @GrpTwentySeven — March 14, 2019 For many companies, hiring a PPC agency is a big step into the unknown. You’re not sure what to expect. And you might have some not-quite-accurate ideas about how the relationship will work. We see this all the time with new clients. It’s … Continue reading 4 Things You Should Know Before Hiring a PPC Agency →

5 Facts About the Gig / Freelance Economy Entrepreneurs Should Know

Gig Economy

Connor Gillivan — March 14, 2019 Follow @ConnorGillivan — March 14, 2019 StartupStockPhotos / Pixabay The gig economy is the future of work. Freelancing is taking over in a big way, presenting businesses with a range of opportunities. No business wants to miss out on what this epic shift has to offer. (1) It Is … Continue reading 5 Facts About the Gig / Freelance Economy Entrepreneurs Should Know →

What Should You Do When You Know a Project Is Bad?

Project Management

Liz Kislik — March 12, 2019 Follow @lizkislik — March 12, 2019 Most projects and initiatives start out with carefully thought-out plans and a decent chance of success. But every once in a while, you get that sinking feeling that something is heading for a flop: not the kind of failure that comes from a … Continue reading What Should You Do When You Know a Project Is Bad? →

Should I Care About Bing?

Bing Advertisement

Lee Wilson — March 12, 2019 Follow @LWilson1980 — March 12, 2019 If you’re new to search marketing, you might not remember the classic Google vs Bing discussion that questioned whether Microsoft’s search engine would ever topple Google as the king of search. These conversations don’t really happen anymore and you might be wondering whether … Continue reading Should I Care About Bing? →

B2B marketers should quit treating millennials like previous generations

B2B Marketing

It’s time to catch up with B2C players and speak their language. Keith Richey on March 11, 2019 In recent years, business-to-consumer marketers have been rightly obsessed with millennials because they are increasingly becoming household decision-makers. At the same time, they are becoming decision-makers for corporations and small businesses as well. In fact, 73 percent … Continue reading B2B marketers should quit treating millennials like previous generations →