Tag Archives: should

New Freelancers Should Avoid These Invoicing Mistakes

Taylor Gordon — July 19, 2019 — July 19, 2019 At some point, we’re all new to freelancing. We’re building our portfolios and we’re scrapping for clients. In the rush to sign clients on, new freelancers can easily forget about the administrative aspect of the job. How should you handle invoices? How and when should … Continue reading New Freelancers Should Avoid These Invoicing Mistakes →

How Often Should Your Agency Meet With Clients?

Agency Business

Karl Sakas — July 15, 2019 Follow @KarlSakas — July 15, 2019 What’s the right client meeting frequency? Consider my 7 factors! How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.” For agencies, my version would be: “Client meetings should be … Continue reading How Often Should Your Agency Meet With Clients? →

Why You Should Verify Your Facebook Business Page Now

Facebook Business

Betsy Kent — July 12, 2019 Follow @bevisible — July 12, 2019 You know that little checkmark you see on some Facebook Business Pages that indicates it’s a verified business? You can get one, too. But before I explain how to verify your Facebook Page, here are 4 reasons why you should verify your Facebook … Continue reading Why You Should Verify Your Facebook Business Page Now →

Should Recruiters Still Rely on Job Boards in 2019?

Effective Hiring

Samar Birwadker — July 11, 2019 Follow @samarbee — July 11, 2019 Debating the future of job boards should be something every person in a recruiting position is talking about. Job boards made their way into the job market more than 20 years ago! These frequently used tools have been through the highs and lows … Continue reading Should Recruiters Still Rely on Job Boards in 2019? →

Should I Start a Company Blog?

Business Blogging

Melanie Green — July 3, 2019 — July 3, 2019 With so many social media platforms and online tools, knowing which ones to maintain a company presence on can be difficult. One tool all companies should utilize is adding a blog to your company’s website. Here are some of the benefits of starting a company … Continue reading Should I Start a Company Blog? →

5 Reasons Your Employees Should Have Strong LinkedIn Profiles

LinkedIn Business

Charlotte Rowe — June 25, 2019 — June 25, 2019 ElisaRiva / Pixabay Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike. There’s a demand for a holistic and comprehensive digital view of your firm—and this includes … Continue reading 5 Reasons Your Employees Should Have Strong LinkedIn Profiles →

Leads vs. Prospects: How You Should Treat Them Differently

Leads Generation

Sarah Mead — June 24, 2019 — June 24, 2019 Demand generation is a powerful element of any sales and marketing strategy, especially an inbound strategy. However, leads are just one piece of the puzzle. And although the inbound methodology is built upon the idea of attracting, converting, closing, and delighting qualified contacts, this methodology … Continue reading Leads vs. Prospects: How You Should Treat Them Differently →

30 Terms Digital Marketers Should Know

Digital Marketing Trends

Lesley Choi — June 20, 2019 — June 20, 2019 Digital marketing has so much specific jargon, terms, and acronyms that it’s almost like learning another language. Are you new to digital marketing, or need a refresh on what’s new? Have you ever felt left out and lost during a conversation with your co-workers? We’ve … Continue reading 30 Terms Digital Marketers Should Know →

What Should You Do If You Can’t Pay an Invoice?

Invoice Management

Taylor Gordon — June 19, 2019 — June 19, 2019 Ideally, you would never run into a situation where you can’t pay an invoice. But sometimes you may find your business bank account is a little low and you’re unable to make a payment. Before you panic, know that you do have some options. Here … Continue reading What Should You Do If You Can’t Pay an Invoice? →

Examples Of What Your Referral Program FAQ Should Contain

Referral Marketing

Jessica Huhn — June 18, 2019 — June 18, 2019 loufre / Pixabay Ready to launch a referral program and tap into the power of trusted recommendations? You’ll need to create a referral program FAQ. Your existing customers are your best advocates, so you’ll want to make sure they have all the information they need … Continue reading Examples Of What Your Referral Program FAQ Should Contain →