Georges Fallah — May 31, 2019 — May 31, 2019 Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a single conversion objective and with one business goal in … Continue reading 20 Landing Page Examples you Should Never Miss
Robert Woo — May 26, 2019 — May 26, 2019 Marketing and web design agencies who offer comprehensive packages for eCommerce brands usually offer the standard things: SEO, SEM, social media, email, etc. However, some agencies drag their feet when it comes to offering an affiliate marketing solution as part of their package. This is … Continue reading Why Every Agency Should Partner With an Affiliate Marketing SaaS
Sarah Bentley — May 23, 2019 — May 23, 2019 Spending all day on LinkedIn, I am usually on my laptop, so I am remiss to say that I was not as familiar with the LinkedIn app until I recently started to explore it a little. I was pleased and surprised to find there are … Continue reading LinkedIn App vs. Desktop: Which Should You Be Using?
Jeff Threde — May 22, 2019 — May 22, 2019 As an employer, you’re undoubtedly aware that you can claim a business expense deduction for the wages and salaries that you pay your workers, but do your employees know they can claim similar tax deductions? In 2018 alone, employees claimed more than $ 1.2 trillion … Continue reading 3 Tax-Deductible Benefits Your Employees Should Be Taking Advantage of in 2020
Chaviva Gordon-Bennett — May 22, 2019 — May 22, 2019 Whether you’ve been working with a digital marketing agency for years or are just now considering diving into a partnership, there are quite a few things that your marketing agency should absolutely, positively, never, ever, ever do. 1. Be the Yes-Man A marketing agency should … Continue reading 4 Things Your Digital Marketing Agency Should Never Do
Jada Harland — May 16, 2019 — May 16, 2019 Travel requirements may not be the highlight of a conversation with your marketing recruiter, but it needs to be discussed. Although it does not initially weigh as much as compensation and growth, travel for a new role should be considered to make an educated decision … Continue reading Why You Should Be Asking About Travel Requirements, But You’re Not!
VerticalResponse — May 11, 2019 Follow @VR4SmallBiz — May 11, 2019 Social media is a cost-effective way to market your startup or small business. However, if you don’t properly plan, it can waste valuable time, cost your company money and lead to the kind of burnout that sinks startups. The following details how much time … Continue reading How Much Time Should Your Small Business Spend on Social Media Marketing?
Lara Dunning — May 7, 2019 — May 7, 2019 The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own … Continue reading 3 Reasons Why You Should Link to Your Competitors
Jomer Gregorio — May 4, 2019 Follow @JomerGregorio — May 4, 2019 Artificial Intelligence – simply known as AI, has been the talk of the town for quite a time now, yet a lot of marketers are still adamant about the idea that such technology can outdo them. However, as the technology advances, it seems … Continue reading Should We Be Worried About AI? – AI and Marketing [Infographic]
Howard J. Sewell — April 29, 2019 Follow @hjsewell — April 29, 2019 Companies who shift their marketing to a more ABM-focused strategy mostly do so in transition from a broader, more traditional, funnel-based approach. But what if you’re starting from square one? Say you’re a start-up, or a company that’s simply never done much … Continue reading Should I Prioritize ABM Tactics Ahead of Demand Generation?
