A strong online sales channel can give you a leg up on the competition. Columnist David Rekuc offers some strategies to get you started. David Rekuc on September 8, 2015 Traditionally, brands sell direct to big retailers and use distributors to reach small and independent shops. It’s a model that’s worked for decades. But … Continue reading 4 Reasons Brands Should Sell Directly To Consumers Online
Jeremy TaylorSeptember 7, 2015 There are numerous choices involved in prioritising your service offerings. You could focus on services that offer higher profit margins, or services that are appear to have a sudden boom in popularity. Equally, you might want to focus on essential services like web design, email marketing or SEO, which are always … Continue reading How Should Digital Marketing Agencies Prioritize Their Services?
Jeff BullasSeptember 7, 2015 I was always a night owl. The evenings were the time I read, watched television and socialized. Reading a book sometimes took me into the small hours. That’s the time when the clock numbers are starting with one’s and two’s. The books were novels, self-help and business. I was consuming and … Continue reading Why You Should Blog Before Breakfast
Daniil KarpSeptember 7, 2015 “Data on its own is meaningless. Remember the value of data is not the data itself – it’s what you do with the data. For data to be useful you first need to know what data you need, otherwise you just get tempted to know everything and that’s not a strategy, … Continue reading 3 Questions You Should Answer Before Using Predictive Intelligence
Dorien Morin-van DamSeptember 6, 2015 Live Streaming for Business From HOAs to Blabs and from Periscope to Meerkat, even Facebook Live; how do you grow your audience and influence? By looking your best, by giving your all, by being prepared, going with the flow, thinking on your feet and with kindness, loads of kindness and … Continue reading Should We Really Even Be Discussing Live Streaming Etiquette?
VerticalResponseSeptember 3, 2015 Delivering a relevant buyer experience is virtually impossible to manage without the right blend of touch points and messages. No doubt you use transactional messages through printed receipts, email confirmations and delivery update notifications. Maybe you’ve even added a seasonal promotional email or direct mail campaign. Retailers can also save time and … Continue reading 3 Auto-Responders Every Retailer Should Consider
Matthew GrattanSeptember 1, 2015 Are you spending too much time managing operational logistics instead of being front and center in growing your business? You’re not alone. Less than 15% of business owners and managers feel like they’re spending their time on the right activities. But, as costs and competition increase, it’s time to ditch the … Continue reading Six Services Every Scaling Small Business Should Outsource
Pam DyerAugust 31, 2015 Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the time spent managing … Continue reading 12 Secret Facebook Features Every Marketer Should Use
Elizabeth DyrsmidAugust 30, 2015 If you are just starting out in business, figuring out how to get more clients and service them properly might seem very overwhelming. We have a strategy that can help you get to a scalable level of clients for your business while dodging some of the potholes that are typically part … Continue reading Why Your Start-Up Should Focus On One Special Client
Al GomezAugust 28, 2015 Video marketing can take on different forms: from 360 degree viewing to quick shopping; online marketers have a full arsenal on their hands using only one content type. There’s one that stands out in terms of public reaction though – and that is social experiments. Who are the key players in … Continue reading Should Your Brand Invest On YouTube Social Experiments?
