by Hana LaRock July 1, 2016July 1, 2016 Your company’s CRM is a key component of reaching success. Closing in on leads is one thing, but achieving loyal customers is really instrumental to growing your business. If you want to lock in leads while also maintaining good rapport with you current customers, time is of … Continue reading What Times Should You Reach Out to Potential Customers?
by Jess Hall June 30, 2016 Follow @ImageWorksJune 30, 2016 Some companies cringe at the mention of outsourcing, but when it comes to graphic design, web design, and branding, outsourcing can be the best option for small and mid-sized businesses. Of course, we’re not talking about sending your work overseas or hiring the cheapest freelancer … Continue reading Should Your Small Business Handle Design Work In-House? 8 Reasons to Outsource Your Design
by Rick Whittington June 30, 2016 Follow @rickwhittingtonJune 30, 2016 When your day as a marketing manager is full of competing priorities, it can be difficult to set aside time to write your company blog. But when this critical component of your content marketing falls to the bottom of your to-do list several weeks in … Continue reading Who At Your Company Should Write Your Company Blog?
by Deb Lee June 30, 2016 Follow @DAllisonLeeJune 30, 2016 Bounce Rate. Calls to Action. Lead magnet. Inbound Marketing. What do these terms have in common? They’re all marketing terms you will likely come across as you begin to promote your small business or freelancing gig. And, they’re also discussed in today’s blog post (along … Continue reading 10 Marketing Terms Every Small Business Owner Should Know
by Arik Hanson June 29, 2016June 29, 2016 For years, we’ve been trying to answer the same question: Why are brands banning social media sites at work? Believe me, it’s still happening. Maybe not as much as it was 4-5 years ago, but there are still companies out there (I know a number in the … Continue reading Stats Prove We Should Actually Be Encouraging Social Media Use At Work–Not Blocking It
by Jaime Nacach June 28, 2016 Follow @bloominariJune 28, 2016 According to Bloomberg, eight out of ten first-time entrepreneurs fail within the first 18 months. 80% crash. Research on new ventures, such as the four-year study conducted by PricewaterHouseCoopers shows that there are certain qualities that may help you succeed. Most of these recommendations buck … Continue reading What Should First-Time Entrepreneurs Know Before Starting Their Very First Business?
by Allison Checchi June 24, 2016 Follow @AllisonChecchiJune 24, 2016 With mobile and social media on the rise, today’s consumer is always connected. For the small business marketer, this means there are more opportunities than ever before to reach potential customers. And yet many small businesses remain slow to adapt to the demands of the … Continue reading 3 Things Every Marketer Should Know About Growing Business Online
by Cloris Kylie June 24, 2016June 24, 2016 LinkedIn Publisher (LinkedIn Pulse) can be a powerful vehicle to share your message and position you as an expert in your field, but only if you use it the right way. When misused, LinkedIn Publisher can damage the perception that current and potential business connections have of … Continue reading 7 Costly LinkedIn Publisher Mistakes You Should Never Make
by Kevin Breindel June 23, 2016June 23, 2016 The marketing world is always changing. If you’re basing your campaigns on what you learned in school a decade ago you might as well be writing your e-mails on stone tablets. Quality content is now the key to driving traffic towards your business. In the past that … Continue reading Video Marketing: 4 Reasons Your Business Should Start Vlogging
by Personal Branding Blog June 23, 2016June 23, 2016 It’s one of the most popular questions in interviews, and also one of the most understandable. Why not hear why your future employee is right for the role straight from the horse’s mouth? Why then, does it fill us with so much trepidation? Partly because there’s … Continue reading How to Answer ‘Why Should I Hire You?’
