When B2B buyers delegate product research to AI agents, traditional SEO rules break down. Here is how to ensure your brand gets cited. By MarTechBot Published on August 3, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives … Continue reading Optimizing your B2B brand for autonomous AI shoppers
Holiday Shoppers Using AI Are Open To Buy Through It by Laurie Sullivan , Staff Writer, November 14, 2025 Instant checkout on platforms like ChatGPT was one of the first features to emerge from a recent wave of partnerships between AI and ecommerce companies. Now companies like Google, which released several shopping agents this week, … Continue reading Holiday Shoppers Using AI Are Open To Buy Through It
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too. Ed Poppe on November 3, 2025 The holidays bring a flood of one-time shoppers — and a chance to turn them into long-term customers. Most brands focus on discounts and … Continue reading How to turn holiday shoppers into loyal friends, not one-time buyers
Agentic AI is poised to rewrite the rules of retail. Consumers are ready. What about retailers? Mike Pastore on October 10, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Agentic AI is rapidly changing the face and feel of shopping for both retailers and consumers, according to a report … Continue reading 60% of shoppers expect to use AI agents in the next 12 months
GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers. Constantine von Hoffman on September 29, 2025 GenAI search products like AI Overview are as bad for buyers as they are for marketers. Where traditional search once provided pages of possible vendors, the new tools collapse … Continue reading Why genAI search is as bad for shoppers as it is for marketers
Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers. Constantine von Hoffman on September 4, 2025 The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add … Continue reading Marketers must deliver value and trust to shoppers facing higher holiday prices
Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals? by Laurie Sullivan , Staff Writer @lauriesullivan, July 8, 2025 Amazon Prime Day 2025 officially kicked off Tuesday and runs through Friday. The ecommerce sale applies to more than 35 categories like apparel, beauty, and home. Amazon’s AI assistant Rufus aims to benefit shoppers — but are … Continue reading Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals?
Which AI Platform Recommends Ecommerce Brands More Often To Shoppers? by Laurie Sullivan , Staff Writer @lauriesullivan, June 20, 2025 Brands and companies have poured major investments into artificial intelligence as marketers realize the technology can process data faster to identify major behavioral differences in the way consumers act. Tech-spend projections have exceeded $320 billion for 2025, … Continue reading Which AI Platform Recommends Ecommerce Brands More Often To Shoppers?
June 18, 2025 Gen Z shoppers are choosing brands that reflect their values BY Eve Upton-Clark Gen Zers are putting their money where their mouths are when it comes to shopping. Nearly all Gen Z consumers—96%—say they shop with intention, and 66% believe their purchases should reflect their personal values, according to the newly released Lightspeed … Continue reading Gen Z shoppers are choosing brands that reflect their values
August 27, 2024 Dollar General and Kroger charge shoppers for this service that other stores offer free In some communities, ‘cash back’ is the only way to access funds. But a new government report says many dollar stores are charging extra fees for it—and profiting. BY Sarah Bregel There’s no quicker way to get cash than … Continue reading Dollar General and Kroger charge shoppers for this service that other stores offer free
