Find yourself saying, ‘I can’t trust the data in [name your martech tool]?’ You’re not alone. But help is on the way. By Milton Hwang January 8, 2026 If you work in martech, marketing operations or related roles, you’ve surely heard colleagues and leadership complaining about data quality and their lack of trust … Continue reading The data quality paradigm shift has arrived
How Internet’s Underbelly Connects AI Shopping Shift by Laurie Sullivan , Staff Writer, December 23, 2025 AI agents can scour the web one thousand times faster than a human to find information on products and services. This is prompting brands and retailers to make a fundamental ecommerce shift. “It’s painful to watch an agent try … Continue reading Internet’s Underbelly Connects AI Shopping Shift
With data laws tightening and third-party cookies fading, marketers must rethink how they collect and use customer data — or risk being left behind. MarTechBot on December 8, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading Why privacy, not AI, is the biggest marketing shift to watch
December 03, 2025 The simple mindset shift that makes teams more creative
As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences where trust and commerce converge. Shama Hyder on October 17, 2025 A sophomore finance major checks her phone between classes. Three brand messages await her response: One offers $ 200 for an Instagram Reel. Another asks her … Continue reading The TikTok-fueled shift B2B marketers can’t afford to ignore
October 09, 2025 Trust and governance in the shift to agentic transformation I recently had an unsettling rideshare experience. Let me paint a visual picture. You have a Tesla doing its self-driving thing, a guy just sitting in the driver’s seat “supervising,” and a terrified human (me) in the backseat looking on in horror. Finally, … Continue reading Trust and governance in the shift to agentic transformation
September 30, 2025 Shift the AI conversation from cost cutting to revenue AI isn’t a cost-cutting tool. It’s a revenue multiplier. Yet too many companies are stuck asking how AI can help them run leaner with fewer people, faster processes, lower costs. That question won’t unlock exponential growth. The better one is: How can AI … Continue reading Shift the AI conversation from cost cutting to revenue
While AI gets all the attention, there’s another shift impacting marketers that can’t be ignored. MarTechBot on July 21, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s … Continue reading What’s the biggest technology and media shift for marketers that doesn’t involve AI?
The challenges transitioning from leads to accounts in B2B are both technical and organizational. MarTechBot on June 2, 2025 at In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Why is it so hard to shift marketing’s focus from leads to accounts?
November 02, 2024 Make this mindset shift to cultivate joy through tough times The author of ‘The Joy You Make’ explains why joy is much bigger than happiness. Happiness is eating a fudge brownie. Joy is making a pan of brownies to share. BY Next Big Idea Club Steven Petrow is known for his columns and … Continue reading Make this mindset shift to cultivate joy through tough times
