Tag Archives: Setting

Mastering the art of goal setting in marketing operations

Take a dual approach for success, setting top-down and bottom-up goals. Megan Michuda on February 14, 2024 As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting for marketing operations teams isn’t just about hitting numbers … Continue reading Mastering the art of goal setting in marketing operations →

NASA’s robotic prospectors are setting the stage for miners to follow someday

Nasa Research Studies

By The Conversation November 06, 2023 The cars, cellphones, computers, and televisions that people in the U.S. use every day require metals like copper, cobalt, and platinum to build. Demand from the electronics industry for these metals is only rising, and companies are constantly searching for new places on Earth to mine them. Scientists estimate … Continue reading NASA’s robotic prospectors are setting the stage for miners to follow someday →

5 Reasons Setting Customer Expectations Goes a Long Way

Customer Experience

5 Reasons Setting Customer Expectations Goes a Long Way Calendar / 20 Jan 2023 There are a lot of different things that go into starting and operating a business. You need a product or service that can sell and a team that can distribute it. You need marketing campaigns, a customer service plan, and … Continue reading 5 Reasons Setting Customer Expectations Goes a Long Way →

3 easy ways to rewire your default ‘stress setting’

Stress Management

By Stephanie Vozza January 02, 2023 If you’re easily stressed out, you can blame your brain. Thanks to ancient programming, it thinks the year is 100,000 BC and you’re in mortal danger, says Joe Robinson, author of Work Smarter, Live Better: The Science-Based Work-Life Balance and Stress Management Toolkit. “The stress response is meant … Continue reading 3 easy ways to rewire your default ‘stress setting’ →

Setting up your website: Getting started with Google Analytics 4

Google Analytics

GA4 isn’t yet ready to be your main analytics tool, so start practicing with it now. Constantine von Hoffman on September 26, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen … Continue reading Setting up your website: Getting started with Google Analytics 4 →

Setting up goals: Getting started with Google Analytics 4

Goals Settings

Universal Analytics’ goals are called conversions in GA4. Here’s how to organize them. Constantine von Hoffman on September 19, 2022 In Universal Analytics goals measure a completed activity. These are user defined and can be things like making a purchase, completing a game level or submitting contact information. In Google Analytics 4 goals are now … Continue reading Setting up goals: Getting started with Google Analytics 4 →

Setting client expectations with a thorough preliminary SEO analysis

Consulting Expectations

Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit. SE Ranking on April 22, 2022 There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website. First, your digital … Continue reading Setting client expectations with a thorough preliminary SEO analysis →

4 ways to make time for ‘watercooler conversations’ in the hybrid work setting

Hybrid Workplace

By Tracy Brower February 08, 2022 A critical part of filling your personal and work lives with happiness is cultivating strong relationships. Some of these ties can be deep, meaningful, and longer-term relationships, but they can also be more casual and occasional connections, which are still effective at lifting moods and helping you feel satisfied … Continue reading 4 ways to make time for ‘watercooler conversations’ in the hybrid work setting →

Why setting key priorities is essential in agile marketing

Marketing Strategy

In this chapter of “MarTech’s guide to agile marketing for teams” you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out. Stacey Ackerman on November 12, 2021 The best agile marketing teams I’ve seen are masters at prioritization. … Continue reading Why setting key priorities is essential in agile marketing →