A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut. Mike Pastore on April 11, 2025 There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first … Continue reading HubSpot Marketing Hub is moving up to better serve larger marketing teams
Microsoft Store Ads Will Serve In Bing Search Results by Laurie Sullivan @lauriesullivan, June 9, 2023 Microsoft Store Ads will now appear in Bing search results and will soon become available to all advertisers worldwide. The plan is to expand the service to 150 new regions. The company announced Microsoft Store Ads, a product designed … Continue reading Microsoft Store Ads Will Serve In Bing Search Results
Microsoft Will Serve Only Verified Ads Beginning August 1 by Laurie Sullivan @lauriesullivan, June 6, 2023 Microsoft Advertising has an advertising verification requirement that it plans to enforce beginning August 1. The move follows the program’s announcement in June 2022. “We want our customers to have choice and control through transparency, so in addition to … Continue reading Microsoft Will Serve Only Verified Ads Beginning August 1
Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2023 Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance of broad match. BMM keywords previously served as … Continue reading Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Outbrain To Serve Sponsored Recommendations Globally For Axel Springer by Laurie Sullivan @lauriesullivan, (March 24, 2022) Outbrain will serve sponsored content recommendations for Axel Springer, a European digital publisher, in a multiyear global deal that the company announced Thursday. German digital offerings from BILD and WELT Groups, as well as B.Z., Rolling Stone, Musikexpress, and … Continue reading Outbrain To Serve Sponsored Recommendations Globally For Axel Springer
Achim Nowak November 5, 2021 You and I have been in this moment. We prepared hard for a presentation. Tweaked and edited it many times over. We were both anxious and excited about giving this presentation. We rehearsed. And then, it went nothing as planned. That was just wonderful, people say to you right afterwards. … Continue reading 7 Mental Distortions That Do NOT Serve You
Evan Luthra July 30, 2020 Estimates indicate that by the end of 2021, 2.7 billion people will be regular players of video games. Stated another way, in the near future, gamers will make up more than one-third of humanity. When it comes to ripeness for blockchain technology, gamers are almost comically well-suited. They’re already accustomed … Continue reading If Blockchain Can’t Serve Gamers, It is Truly Useless
Priya Florence Shah — May 1, 2020 The coronavirus pandemic and ensuring lockdowns have taken the remote work revolution from a mere spark to a roaring fire. As a result, many organizations, faced with the prospect of letting their employees work remotely are facing challenges in connecting and supporting their remote workers through this challenging … Continue reading 10 Ways To Serve, Support, and Connect With Remote Employees
Empathy serves us all well in life, but it’s also something every single marketer should do with their target audiences. Amanda Milligan on April 6, 2020 You hear about this word a lot: empathy. It’s not quite sympathy, AKA feeling bad for someone. It’s about putting yourself in the person’s shoes — really trying to … Continue reading The best way to serve your audience? Use empathy
Robert Gloer — August 14, 2019 Follow @IOUFinancial — August 14, 2019 slightly_different / Pixabay Without a doubt, the service component of your small business can greatly influence your overall success. That’s obvious if you are a service-oriented company, but it’s just as true if you sell goods. Technology is a key asset you can … Continue reading How Small Business Can Use Technology to Serve Their Customers Better
