August 26, 2025 Connection is a strategy, not a sentiment BY Jean Accius and Alexander Cole In a post-pandemic world defined by speed, digital overload, and constant disruption, a quiet crisis is threatening the foundation of our workforce: loneliness. Once dismissed as a personal issue, social disconnection is now a public health emergency and an escalating business … Continue reading Connection is a strategy, not a sentiment
Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost. Milton Hwang on July 2, 2025 When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the … Continue reading Using AI to build a DIY customer sentiment analysis solution
Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions. Chris Robson on January 24, 2025 Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, … Continue reading How to use modern language models for enhanced sentiment analysis
Net Searcher Sentiment Replaces NPS With Unbiased Search Data by Laurie Sullivan , Staff Writer @lauriesullivan, November 3, 2023 Analytics guru Isaac Gerber, director of commercial insights and analytics at Captify, believes he has developed an organic way to protect consumer privacy, yet analyze behavioral patterns, and it’s something the industry can adopt as a powerful … Continue reading Net Searcher Sentiment Replaces NPS With Unbiased Search Data
As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain. Jade Bunke on June 15, 2020 Do you want to predict the future? The ability to foretell how customers might respond to a new product or service can translate into millions. But it’s … Continue reading How using neuroscience can help capture customer sentiment and predict future behavior
Brianne Schaer — September 16, 2019 — September 16, 2019 People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques … Continue reading Use Sentiment Analysis to Win the Brand Comparison War
The benefits of call analytics to digital marketers can reach far beyond attribution. Jennifer Videtta on May 14, 2019 Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our … Continue reading Beyond call tracking: Measuring sentiment for marketing success
William Comcowich — August 20, 2018 Follow @GleanTeam — August 20, 2018 Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to current news, or the seriousness of a recent PR … Continue reading How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?
Online and offline brand conversations occur in two vastly different ecosystems. Greg Sterling on July 13, 2018 The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline … Continue reading Report: Social media sentiment not predictive of offline brand outcomes
By Manish Dudharejia July 11th, 2018 Sentiment analysis is a method used to analyze the positive and negative emotions associated with a particular series of words. The technology has evolved in scope and availability in recent years, and the impacts on marketing and SEO are only just beginning to show themselves. As sentiment analysis creeps … Continue reading 4 Ways Sentiment Analysis Is Changing SEO
