Tag Archives: Send

Location-Based Marketing: How to Send Geographically Significant Push Notifications

Robert Gibb — May 10, 2018 — May 10, 2018 Location-based marketing is marketing that contains messaging specific to where a person is currently at in the world. These messages are often viewed on mobile devices in the form of push notifications. To identify someone’s location and deliver messages relevant to where they’re currently at, … Continue reading Location-Based Marketing: How to Send Geographically Significant Push Notifications

Don’t Send Customers Packing, Start Anticipating Wanderlust

Don’t Send Customers Packing, Start Anticipating Wanderlust by Jennifer Rignani , Columnist, February 14, 2018 People have high expectations of the customer experience. To say UX and content must be attuned to our every whim is an understatement. So why do so many brands get it wrong? Well, they’re not anticipating the needs of the … Continue reading Don’t Send Customers Packing, Start Anticipating Wanderlust