Terry MoffattAugust 25, 2015 It’s easy to understand the buzz around native advertising today. Combine the compelling performance data about native advertising with the list of major media companies feeding native ads and you have to be thinking, “We gotta do some of that.” Native advertising, however, is a slightly different Ad Men animal, especially … Continue reading The B2B Native Advertising Challenge: Can You Tell, Not Sell?
Patrick MurphyJune 17, 2015 The Sales Potential From Social Media Of necessity, today’s B2C or B2B sales or marketing professionals must be proficient at “social selling.” Social media’s current audience of 1.48 billion consumers continues to expand daily. If you can connect with only “one-tenth of one percent” of this audience, you reach a million … Continue reading How To Use Social Media To Sell
Graham JonesJune 9, 2015 Business owners want to reduce costs and make their businesses more efficient. That is understandable because it leads to increased profits. So, it is easy to see why so many firms want to sell online. It can be automated and can cut out a whole layer of sales staff, further raising … Continue reading Can You Sell More Online With Real People?
Columnist Jayson DeMers outlines the steps you can take to ensure your branding and content efforts are working hand in hand to help drive sales. Jayson DeMers on April 27, 2015 Content marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of angles. Writers and … Continue reading Brand Alignment And Content Strategy: Synergies That Sell
Ryan PinkhamApril 16, 2015 When you run a small business, time is one of the most valuable resources you have available. When Constant Contact surveyed small business owners and asked them how much an extra hour in their day would be worth — the average was $ 273, with responses ranging all the way up … Continue reading How To Create A Website That Builds Credibility And Makes It Easy To Sell Your Services
Danielle MeadApril 7, 2015 Ecommerce manager and online store owners often ask about product descriptions. What should they say? How long should they be? What format is best? It’s no wonder they are worried — the quality of a product description can make or break a sale, especially if it doesn’t include the information a … Continue reading The One Formula You Need To Write Product Descriptions That Sell
Troy HollenbeckMarch 25, 2015 Sales pages take many different forms, but share the same basic structure: 1. Headline2. Sub Headline3. Presentation of the problem4. Introduction of your product as the solution5. Social Proof6. Bonuses7. Offer8. Guarantee9. Call to Action10. P.S. Creating Killer Headlines Your headline is the first opportunity gaining your customer’s interest by making … Continue reading The 10-Step Structure for Sales Pages That Sell
David LundMarch 25, 2015 Do you have a product to sell to retail? If you are a consumer products company, an inventor, or an entrepreneur, one of your end goals is to successfully sell your products into and through retail stores—either brick and mortar or online. Whether your goal is to sell your product regionally, … Continue reading Are You Ready to Sell Your Product to Retail?
Danny InyMarch 18, 2015 You’re in a bind. An unexpected expense has hit you like a ton of bricks, and you’re scrambling to find the money to make it to your next paycheck. You’ve already tried your regular go-tos, and they just aren’t going to cut it. The odd jobs that you can do, extra … Continue reading Turn Your Skills into Cash: How to Create and Sell a Short Course
Business.comMarch 12, 2015 There’s an old saying that the two best days of owning a boat are when you buy it and when you sell it. The same expression applies to your business. As The New York Times points out, you only sell your business once. Even if you currently have no intentions of selling, … Continue reading Hard to Say Goodbye: Are You Ready to Sell Your Business?
