Tag Archives: seen

Wanna Be Viewable, Or Seen? Digital Marketing’s New Conundrum

by Sean Hargrave, Staff Writer, September 30, 2016 Viewability just became even more interesting — and perplexing. Could the standards that are there to protect and serve be doing the exact opposite? Well, that’s the uncomfortable conclusion from the latest research from InSkin Media, which tracks eye movement (via Sticky) to compare how long an … Continue reading Wanna Be Viewable, Or Seen? Digital Marketing’s New Conundrum →

How to Maximize Your Brand’s Reach on Facebook and Get Your Messages Seen

Facebook Branding

by Laura Donovan June 10, 2016 Follow @thewordproJune 10, 2016 Adam Mosseri, VP of Facebook Product Management, recently gave some advice and guidelines on how businesses can successfully navigate the Facebook News Feed algorithm and reach their followers by actually getting their content to the users’ News Feeds. Mosseri pointed out four key measures that … Continue reading How to Maximize Your Brand’s Reach on Facebook and Get Your Messages Seen →

How To Ensure Your Branded Content Is Still Seen On Instagram

Instagram Tools

by Chris Boyles April 8, 2016 Follow @chrsboylsApril 8, 2016 Don’t panic, the end of organic reach on Instagram isn’t as bad as you think. While many have reacted to the algorithmic changes with a “sky is falling” attitude, there’s still a way for your content to appear in people’s feeds without paying for the … Continue reading How To Ensure Your Branded Content Is Still Seen On Instagram →

“Why Aren’t My Pins Being Seen?” Diving Into The Pinterest Smart Feed

Pinterest Tools

by Danny Maloney February 13, 2016February 13, 2016 Have you been frustrated with your Pins’ recent visibility? Or perhaps overjoyed by a sudden growth in repins and referral traffic from Pinterest? Either way, you are not alone. Over the past year and a half, many Pinners have noticed seemingly unexplained changes in their engagement and … Continue reading “Why Aren’t My Pins Being Seen?” Diving Into The Pinterest Smart Feed →

Planning Email For When It’s Seen, Not When It’s Sent

Email Marketing

Columnist Jose Cebrian envisions a future in which email is truly relevant and acts on the data at the time of open — but to get to that point, you must jump the hurdles along the way. Jose Cebrian on August 3, 2015 The future of email will be live content. First-party data will be … Continue reading Planning Email For When It’s Seen, Not When It’s Sent →

5 Genuine Conversion Rate Optimization Hacks We’ve Seen Work

Leads Conversion

WishpondJune 12, 2015 Type “growth hacks” into Google and the search results will fly off the page. Hundreds of so-called-tricks which promise to deliver 1000 percent conversion rate increases and an overnight doubling of revenue. This isn’t one of those articles. I’m not going to promise anything. I’m not going to give you untested, untried … Continue reading 5 Genuine Conversion Rate Optimization Hacks We’ve Seen Work →

Banner Advertising: Evolve and Be Seen

Ad Campaigns

William YatesApril 25, 2015 Charles Darwin might have understood today’s fast evolving digital marketing landscape quite as well as he did his chosen profession as naturalist and geologist. Darwin’s book, On the Origin of Species, introduces the scientific theory that populations evolve over the course of generations through a process of natural selection. Evolve, or … Continue reading Banner Advertising: Evolve and Be Seen →

Email Marketing: How To Get Seen And Be Read

Email Marketing

By Dan Schawbel, Published November 9, 2014 For email marketing, which is more important – the subject line or the from line? Statistically, it’s the from line. And, I agree. We will scroll past, close, and even delete other emails (or even status updates) that get in the way of the people we’re interested in … Continue reading Email Marketing: How To Get Seen And Be Read →