Tag Archives: Second

How Brands on Twitter Went Creative During the Leap Second

Priyanka RavaniJuly 5, 2015 June 30th 2015 was exactly a second longer than most days. So instead of the day ending at 23:59:59, the clocks were moved to 23:59:60 and then came the next day. That is called a leap second! This has been the 27th adjustment since the practice began in 1972, reason being … Continue reading How Brands on Twitter Went Creative During the Leap Second →

Avoid the Second Mistake

Leadership

James Clear December 17, 2014 So often, we make the mistake of believing that sticking to good habits is an all-or-nothing game. (I say “we” because I’ve been there before as well.) We assume that if we slip up on our diet, then we have ruined the whole thing. We act like missing one … Continue reading Avoid the Second Mistake →

Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”

Email Marketing

I’ve been noticing a trend among TV watchers (at least in my own TV watching habits): The “second screen” (i.e. my mobile device) is starting to get more of my attention during first screen viewing (i.e. TV watching). Even if a show has my attention from the start, all it takes is a text, an … Continue reading Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen” →