By Ellen van Aken, Published November 9, 2014 Dear colleague, Thank you for your feedback about the company search engine. I would like to explain a few differences between Google Search and our enterprise SharePoint Search. It will not solve your issue immediately, but it may help you understand and take the right actions. 1. … Continue reading Why Enterprise Search is NOT Like Google Search
By Barney Garcia, Published November 8, 2014 October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.), Christmas, Hanukkah, Black Friday, and Cyber Monday mark some of the biggest and busiest times for all types of businesses. If you haven’t already started planning for the holidays, it’s time to kick … Continue reading 4 Steps To Prep Your Search Engine Marketing For The Holidays
by Joydeep Bhattacharya October 31st, 2014 Forget about the days when you are only given an option to search information from a database of people and places stored in Google’s server. How about exploring places and events in real time? Does this sound interesting? With Telepresence sharing, you can control Google’s mobile robots that can … Continue reading Telepresence Sharing – The Next Big Innovation in Google Search #future
by Laurie Sullivan, October 31, 2014 Cross-device targeting relies on anonymous information that transfers from a click like IP address, browser type, latitude and longitude. Along with these attributes, a variety of other things such as ad size allows some technology to make decisions on the ads to serve. The strategy recently brought two companies … Continue reading I’m Going To Cross-Device Target You By Matching Online Search Behavior
By Tom Pick, Published October 26, 2014 In addition to providing original content for marketing and PR professionals, this blog frequently highlights “best of” content across a variety of topic areas including search engine optimization (SEO), social media marketing, social PR, and web presence optimization (WPO)—the discipline that ties together these areas plus online advertising … Continue reading 11 Remarkable Guides to Marketing, Search, and Life
Avast ye matey! Finding pirated content on Google is about to get more difficult. By Peter Wade Google is rolling out an update to its search engine next week that will downrank websites containing pirated content. The new, improved algorithm pushes copyright violators lower in search results. “We’ve now refined the signal in ways we … Continue reading Google Improves Search Engine To Battle Copyright Piracy
Article asserts search engines intentionally deceiving consumers. Greg Sterling on October 13, 2014 The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become more difficult to distinguish from … Continue reading WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads
Marketers need to begin looking at data differently. I can’t say it loud enough. For many retailers, marketers, and buyers, there is a huge missed opportunity in mobile apps — not with cross-device attribution or location-based tracking and targeting with beacons, but in terms of search data in the app showing unmet demand. This was … Continue reading Search Data In Mobile Apps Shows Unmet Demand
Knowing the psychological profile of women your brand targets with search optimization and paid search ads will produce better insight into the technology that will capture her attention, and help identify the message that resonates most. Some 74% of women calling themselves tech savvy say technology remains important, but only 20% are the first to … Continue reading The Psychological Makeup of Women You Target With Search Ads, Organic Listings
Revenue generated through online sales could reach $370 billion by 2017 — up from $291 billion this year, per Forrester Research — but many top brands don’t have the skills or the technology to greet consumers with a personal, digital marketing experience. The biggest problem involves a lack of tools to analyze data to personalize … Continue reading Your Daily Search Tips To Personalize Emails
